Corporate Communications and PR Lead

East West Banking Corporatio; Taguig; On-site; PHP 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based incentives

Career development opportunities

Job summary

East West Banking Corporation in Taguig seeks an experienced Corporate Communications and PR Lead (Assistant Vice President) to shape the bank's external reputation through strategic storytelling, media engagement, and executive visibility. You will craft messaging across press releases, speeches, and multi-channel campaigns while coordinating with Legal, Risk, and Compliance to manage reputational risk.

The role requires strong writing, media relations expertise, and the ability to drive

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, or related field.
• Strong writing and editing skills with press releases, speeches, social content, and executive communications.
• Solid understanding of banking/financial services regulatory environment and risk considerations.
• Proven experience planning and executing media engagements and PR campaigns.

Responsibilities

• Develop and execute EastWest's media relations and publicity strategy with journalists and media partners.
• Craft and oversee speeches, statements, interviews, and institutional communications.
• Drive executive visibility and thought leadership through speaking engagements and media features.
• Lead post-event communications and editorial content for milestones and campaigns.
• Partner with Legal, Risk, Customer Service, and business units on reputational issues and crisis messaging.
• Collaborate with cross-functional teams to deliver award submissions and investor materials.

Skills

Media relations

Press releases

Executive communications

Crisis communications

Content writing

Stakeholder engagement

Education

Bachelor's degree in Communications, Journalism, Marketing

Tools

Meltwater

Canva

Photoshop

Illustrator

Job description

About the Job

Location: Taguig

Corporate Title: Assistant Vice President

Work Arrangement: Onsite

Our Marketing team is looking for experienced professionals to join us in Taguig with the role of Corporate Communications and PR Lead.

In this role you will lead EastWest's public relations and media strategy, shaping the Bank's external reputation through compelling storytelling, executive visibility, media engagement, thought leadership, and multi-channel communications that strengthen brand awareness, credibility, and relevance. You will develop and deliver brand-consistent messaging across press releases, social media, award submissions, executive speeches, media briefings, and high-profile stakeholder communications while effectively managing regulatory, reputational, and strategic considerations.

Your dream. Our focus.

East West Banking Corporation (EastWest) is one of the largest universal banks in the Philippines, and is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.

We empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.

Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.

What the role will entail

• Develop and execute EastWest's media relations and publicity strategy by building strong partnerships with journalists, editors, influencers, and key media stakeholders, while managing press releases, feature stories, media advisories, and PR events.
• Craft and oversee executive speeches, statements, interviews, and institutional communications, ensuring consistent, brand-aligned messaging across all public-facing content and campaigns.
• Drive executive visibility and thought leadership initiatives by identifying speaking engagements, media features, industry recognition opportunities, and award submissions that strengthen the Bank's market presence and credibility.
• Lead post-event communications, campaign coverage, and editorial content development to showcase key business milestones, institutional initiatives, and corporate achievements.
• Partner with Legal, Risk, Customer Service, and business units to manage reputational issues, crisis communications, public advisories, and stakeholder messaging while ensuring adherence to regulatory and governance requirements.
• Collaborate with cross-functional teams to deliver award submissions, investor and corporate materials, institutional campaigns, press kits, and other strategic communications assets that support the Bank's objectives.

What we're looking for

• Bachelor's degree in Communications, Journalism, Marketing, or any related field.
• Strong writing and editing skills with experience developing press releases, speeches, social media content, executive communications, award submissions, and other corporate communication materials.
• Solid understanding of banking, financial services, and the regulatory environment, with the ability to manage media relations, corporate messaging, and reputational risk considerations.
• Proven experience in planning and executing media engagements, PR campaigns, milestone events, and executive visibility initiatives, from concept development through on-site implementation.
• Ability to craft and manage high-impact communications for issues management, crisis response, public advisories, and sensitive stakeholder engagements in coordination with Legal, Risk, and Compliance teams.
• Proficient in Microsoft Office, media monitoring platforms (e.g., Meltwater), and design tools such as Canva, Photoshop, and Illustrator, with the ability to analyze communications performance and generate actionable insights.

What you can expect from joining our team

• Career development and training opportunities
• Competitive salary package and benefits
• Performance-based incentives and recognition programs to reward high-performing individuals
• Opportunity to work with industry experts and be mentored by them
• Defined career progression paths to guide you in your professional growth