Copywriter (In-house)

Greenpark; Manila; On-site; PHP 360,000 - 480,000; Full time

Job summary

Greenpark in Manila seeks a creative Copywriter to join the Inhouse Creative Team. You will craft narratives that translate brand objectives into compelling stories and persuasive messages for digital content and campaigns.

Collaborating with design and marketing, you’ll adapt writing to different tones and brand voices, generate headlines, taglines, body copy, and scripts, and help shape the voice and personality of our campaigns.

Qualifications

• Excellent English writing skills with a flair for storytelling.
• Ability to adapt tone to different brands and campaigns.
• Experience in digital content and scriptwriting is a plus.

Responsibilities

• Collaborating closely with design and marketing teams, craft copy and scripts that resonate with the target audience.
• Generate creative concepts, write engaging headlines, taglines, body copy, and scripts for digital content.
• Adapt writing style to suit different tones and brand voices while ensuring consistency across channels.
• Contribute to brainstorming sessions and develop messaging strategies that complement visuals.
• Stay abreast of industry trends and market insights to drive results.
• Shape the voice and personality of our creative materials.

Skills

Creative writing

Brand storytelling

Headlines & copy

Team collaboration

Job description

ABOUT GREENPARK Greenpark's continued success is built upon the quality of the assets we deliver.

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

WHY THIS ROLE EXISTS

This role will be part of Greenpark’s Inhouse Creative Team, working directly with Greenpark’s creatives and client/s from briefing to asset creation and delivery.

THE COPYWRITER ROLE

The creative copywriter, a wordsmith extraordinaire, crafts narratives that dance off the page and into the hearts of the audience.

Armed with a keyboard and a flair for linguistic artistry, they transform brand objectives into compelling stories and persuasive messages.

This copywriting virtuoso navigates the delicate balance between wit and sincerity, injecting personality into creative materials that not only inform but also inspire.

In the ever-evolving landscape of advertising, the creative copywriter is the storyteller who turns ideas into unforgettable stories.

RESPONSIBILITIES

• Collaborating closely with the design and marketing teams, you'll craft a compelling and persuasive copy and scripts that resonates with our target audience and aligns with brand messaging.
• Your responsibilities include generating creative concepts, writing engaging headlines, taglines, body copy, and scripts for digital content.
• Adapting your writing style to suit different tones and brand voices, you'll play a key role in maintaining consistency across all communication platforms.
• Embracing creativity and storytelling, you'll contribute to brainstorming sessions, develop impactful messaging strategies, and ensure that the narrative complements the visual elements of our campaigns.
• Stay abreast of industry trends and market insights, incorporating them into your writing to create content that not only captures attention but also drives results.
• Your role as a Copywriter is essential in shaping the voice and personality of our creative materials, leaving a lasting impression on our audience.