Copywriter

YCP; Manila; On-site; PHP 357,000 - 469,000; Full time

Job summary

YCP Group in Manila is seeking a copywriter to lead content ideation and craft captions, scripts, and copy for social media campaigns. You will develop content angles that fit each brand's voice and current social trends.

You will adapt tone across brands, collaborate with design, and cover client events with real-time captions, staying ahead of trends and delivering engaging content. The role is based in Metro Manila with opportunities for growth.

Qualifications

• 1–2 years of copywriting or content writing experience, ideally for social media, agency, or brand marketing.
• Strong command of written English; Filipino/Taglish copywriting skills are a plus.
• Writing samples or portfolio required.

Responsibilities

• Lead content ideation for social media calendars, proposing themes, formats, and angles.
• Write captions, scripts, and copy for organic posts, campaigns, and paid ads.
• Adapt tone and voice across different brand accounts.
• Collaborate with design/video editor on briefs to align copy and visuals.
• Support content coverage at client events, drafting real-time captions for IG/FB stories.
• Research trends and competitor content to keep ideas fresh.

Skills

Copywriting

Content writing

Social media

Brand marketing

English proficiency

Idea generation

Multitasking

Travel within Manila

Portfolio

Job description

About YCP Group

YCP is a Singapore-headquartered management consulting firm founded in 2011. Listed on the Tokyo Stock Exchange Growth Market (JDR listing, December 2021), YCP operates with 700+ professionals across 20+ offices globally. In Asia, YCP is present across 13+ cities including Tokyo, Singapore, Jakarta, Bangkok, Kuala Lumpur, Manila, Ho Chi Minh City, and Shanghai. The Management Service Division (MSD) delivers three core service offerings: Advisory (strategy consulting), PMO (project management), and Transaction (M&A advisory). With a track record of 3,000+ projects and 500+ clients across the Asia-Pacific, YCP combines deep local market knowledge with cross-border execution capability.

About YCP Group

YCP is a Singapore-headquartered management consulting firm founded in 2011. Listed on the Tokyo Stock Exchange Growth Market (JDR listing, December 2021), YCP operates with 700+ professionals across 20+ offices globally. In Asia, YCP is present across 13+ cities including Tokyo, Singapore, Jakarta, Bangkok, Kuala Lumpur, Manila, Ho Chi Minh City, and Shanghai. The Management Service Division (MSD) delivers three core service offerings: Advisory (strategy consulting), PMO (project management), and Transaction (M&A advisory). With a track record of 3,000+ projects and 500+ clients across the Asia-Pacific, YCP combines deep local market knowledge with cross-border execution capability.

YCP covers 13 industry sectors including Automotive & Mobility, Energy & Natural Resources, Healthcare, Consumer & Retail, Financial Services, Technology, Industrials, and Private Equity & Investors.

Our core strengths lie in cross-border transactions, M&A, and digital transformation, underpinned by on-the-ground presence and networks that global firms cannot replicate.

Why YCP

• Unparalleled autonomy and ownership — While many consulting environments follow a hierarchical progression before individuals lead engagements, at YCP, you own your scope, deliver under your own name, and build your reputation from day one. You define what you work on, how you deliver it, and what comes next.
• Accelerated path to Partner — Career progression in consulting is often time-bound and tenure-driven. At YCP, top performers can reach Partner in under 5 years. The level of discretion and speed is in a different league.
• SEA × Japan: a unique positioning — While cross-border engagements are often one of many focus areas in consulting, YCP is deeply specialized at the intersection of Southeast Asia and Japan as our core business — and we are positioned to be the #1 firm in this segment.
• Entrepreneurial way of working — End-to-end ownership from proposal to delivery. You can design new service lines, launch in new countries, and build what doesn't exist yet. This is a culture where you create your own opportunities.
• Cross-border, multi-country engagements — Working across multiple countries on a single project is the norm, not the exception. You develop both on-the-ground market instinct and strategic perspective through daily collaboration with multinational teams.

Position Overview

We're looking for a Copywriter to lead content ideation and write copy for our social media accounts. You'll develop content angles, captions, and campaign concepts that fit each brand's voice and current social trends.

Key Responsibilities

• Lead content ideation for social media calendars, proposing themes, formats, and angles
• Write captions, scripts, and copy for organic social posts, campaigns, and paid ads
• Adapt tone and voice across different brand accounts
• Collaborate with the design/video editor on briefs to align copy and visuals
• Support content coverage at client events, drafting real-time captions for IG/FB stories
• Research trends and competitor content to keep ideas fresh and relevant

Qualifications

• At least 1-2 years of experience in copywriting or content writing, ideally in social media, agency, or brand marketing
• Strong command of written English (Filipino/Taglish copywriting skills a plus)
• Demonstrated ability to generate content ideas, not just execute briefs
• Comfortable juggling multiple accounts and deadlines at once
• Able to travel within Metro Manila for occasional event coverage
• Writing samples or portfolio required