Content Writer

Six Eleven Philippines BPO Corporation; Davao del Sur; On-site; PHP 180,000 - 240,000; Full time

Job summary

Six Eleven Philippines BPO Corporation seeks a Junior Content Writer to produce original, SEO-driven content for websites, blogs, and social channels. You will research keywords, craft long-form articles, refresh posts, and optimize on-page elements while ensuring high editorial standards and brand voice.

You will manage CMS tasks in WordPress, apply basic HTML for layout, and collaborate with SEO and marketing teams to drive organic traffic and conversions.

Qualifications

• Experience creating SEO-focused content for digital channels.
• Strong writing, editing, and proofreading skills with attention to brand voice.
• Ability to perform keyword research and competitor content gap analyses.
• Familiarity with WordPress CMS and basic HTML for publishing and layout.
• Portfolio demonstrating results from SEO-driven content initiatives.

Responsibilities

• Draft long-form articles and blog posts from strategic briefs.
• Refresh and optimize existing blog content and landing pages.
• Optimize title tags, meta descriptions, headings, URLs, and internal links.
• Proofread, format, and publish content in WordPress with basic HTML.
• Conduct keyword research and content-gap analyses to identify search intent.
• Collaborate with SEO specialists, marketing managers, and clients.

Skills

SEO

Content writing

Keyword research

Editing

WordPress

HTML basics

CMS

Content strategy

Analytics

Communication

Education

Bachelor’s degree or equivalent

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

Moz

Job description

Here is a formal, clear narrative essay detailing the profile and scope of work for the Junior Content Writer position:

The primary objective of the Junior Content Writer is to produce original, engaging, and search-engine-optimized content across digital channels while maintaining high editorial standards and driving measurable organic traffic. Functioning at the intersection of creative writing, search engine optimization (SEO), and content operations, this role requires a candidate who can balance search engine algorithms with an engaging human reading experience.

On a daily basis, the Junior Content Writer is responsible for managing the full lifecycle of content creation and optimization across websites, blogs, landing pages, and social media platforms. Working from strategic briefs, the Junior Content Writer conducts competitor content gap analyses and keyword research to identify search intent and structure high-ranking copy. Key daily tasks include drafting long-form articles, refreshing existing blog posts, and optimizing critical on-page elements such as title tags, meta descriptions, headings, URL structures, and internal links. Beyond writing, the role demands meticulous proofreading, formatting, and publishing within Content Management Systems (CMS) like WordPress, utilizing a basic grasp of HTML to ensure correct layout and Call-to-Action (CTA) placement.

To succeed in this role, the candidate must possess a strong foundational skill set in digital marketing and content strategy. Essential technical qualifications include a solid understanding of search intent, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines, and helpful-content principles, along with familiarity with SEO platforms like Google Search Console, Google Analytics, Ahrefs, SEMrush, or Moz. The Junior Content Writer should also be comfortable leveraging AI-assisted writing tools while ensuring every output undergoes human-quality editing for accuracy, originality, and brand voice. A strong portfolio demonstrating SEO-focused results serves as a key indicator of capability.

Alongside technical capability, operational performance relies heavily on soft skills, adaptability, and personal accountability. The position calls for an organized, detail-oriented professional with excellent comprehension and communication skills who can analyze performance metrics, make actionable content recommendations, and handle tight deadlines or high-volume seasonal campaigns. Because the role requires managing multiple projects under pressure, the ideal candidate maintains a positive, flexible attitude and works effectively both independently and in collaboration with cross-functional teams, including SEO specialists, marketing managers, and clients.

English Language Writing & Research Skills Adaptability & Resilience Time Management