Content Strategist & Lead Copywriter

Infi Group; Hinoba-an; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Infigroup is seeking a Content Strategist & Lead Copywriter to architect brand voices across multiple ventures. You will craft high-conversion copy that travels across B2B logistics, B2C mobility, and sustainability, acting as a polymath storyteller who defines narratives from scratch.

You will lead SEO and GEO content strategies, writing long-form content, social posts, and ad copy, while guiding the calendar and production workflow.

Qualifications

• Deep technical background in SEO and content strategy.
• Ability to map content to buyer journeys and conversions.
• Proven multi-brand storytelling across industries.
• Experience with high-volume editorial output and social channels.

Responsibilities

• Develop brand personas, voice guidelines, and messaging pillars for new ventures.
• Switch between brand concepts while preserving high-fidelity narratives.
• Craft compelling narratives to attract investors, partners, and customers.
• Design content strategies that rank for SEO and AI discovery engines.
• Create platform-specific copy for LinkedIn, Meta, TikTok, and Instagram.

Skills

Tech SEO

Brand voice

AI fluency

Content calendar

Tools

ChatGPT

Claude

Midjourney

Job description

As the Content Strategist & Lead Copywriter at Infigroup, you are the voice and narrative architect behind our portfolio of ventures. This is not a role for a traditional writer; it is for a Polymath Storyteller who can define brand voices from scratch and write high-conversion copy that moves the needle across multiple, vastly different industries.

You will support the Head of Marketing in building the content foundations for ventures across Distribution, Mobility, and Sustainability. You are expected to be an AI-Native Creator and a Technical Strategist—someone who understands how to rank in both traditional search engines (SEO) and modern AI-driven discovery engines (GEO) while maintaining a high-volume tactical output across social and editorial channels.

Key Responsibilities

A. Narrative Architecture & Multi-Brand Management

• Brand Incubation: Develop unique brand personas, voice guidelines, and messaging pillars for new ventures in their earliest stages.
• Concept Fluidity: Rapidly switch between different brand concepts, maintaining high-fidelity narratives for B2B logistics, B2C mobility, and green-tech sustainability.
• Storytelling: Craft compelling "Why we exist" narratives for Infigroup and its portfolio companies to attract investors, partners, and customers.

B. Technical SEO & GEO (Generative Engine Optimization)

• Organic Discovery: Design and execute content strategies that rank for traditional SEO (Google) while simultaneously optimizing for Generative AI engines (Perplexity, SearchGPT, Gemini).
• Search Intent Mapping: Use technical SEO data to map content to the customer journey, ensuring every piece of content serves a specific conversion goal.
• Authority Building: Develop long-form thought leadership and "source-of-truth" content that AI models cite as authoritative.
• Social Media Mastery: Craft platform-specific copy (LinkedIn, Meta, TikTok, Instagram) that balances brand personality with engagement and growth metrics.
• Long-Form & Blogs: Produce high-quality blog posts, whitepapers, and industry "write-ups" that establish our ventures as thought leaders in their respective fields.
• Content Calendar Management: Own the end-to-end editorial process—from ideation and scheduling in the content calendar to final publishing and distribution.
• Ad Copy: Write high-converting headlines and body copy for paid media (Google, Meta, etc.), working with the Performance team to iterate based on data.
• Conversion Design: Draft persuasive copy for landing pages, product descriptions, and e-commerce storefronts that optimizes for AOV and conversion rates.
• AI Orchestration: Utilize AI tools (ChatGPT, Claude, Midjourney, etc.) to brainstorm, draft, and scale content production without sacrificing brand soul.
• Workflow Automation: Collaborate with the Marketing Operator to build "human-in-the-loop" content workflows that maximize speed-to-market across all social and editorial channels.

Key Requirements

Core Competencies

• The Technical Writer: Deep technical background in SEO (on-page and content strategy) and a forward-thinking understanding of GEO.
• The Tactician: Proven ability to manage complex content calendars and maintain a high-frequency posting schedule across multiple social channels.
• Polymath Creativity: The ability to handle multiple brand concepts simultaneously without diluting the quality or distinctiveness of each voice.
• AI-Fluent: You don't just use AI to write; you use it to research, analyze, and optimize.

Leadership & Operation Attributes

• Self-Starter: You take ownership of projects from ideation to execution. You don't need to be micro-managed.
• Agile Creator: You thrive in high-pressure, fast-paced environments where priorities shift based on venture needs.
• Portfolio of Impact: A proven track record of content that actually drove results (traffic, engagement, or sales).

Experience

• 3+ years of experience in copywriting and content strategy, ideally within a creative agency, high-growth startup, or venture studio.
• Multi-Format Expertise: A portfolio that showcases blogs, social media campaigns, technical write-ups, and conversion-focused ad copy.
• Multi-Brand Exposure: Experience managing content for multiple brands or a portfolio of clients across different sectors.
• Launch Experience: Proven success in launching new brands or products through content-led campaigns.
• E-commerce & Digital: Strong experience writing for digital platforms and e-commerce ecosystems (Shopify, Lazada, etc.).