Content Creator

PETOUR PHILIPPINES INC; Makati; On-site; PHP 420,000 - 660,000; Full time

Job summary

PETOUR PHILIPPINES INC seeks a creative content lead to translate brand identity into clear, persuasive content across channels. You will own content from ideation to delivery, ensuring tone, accuracy, and alignment with brand positioning.

You will research pet-owner behaviors, develop distinctive angles, write high-engagement scripts for short-form videos, and craft copy for campaigns, posters, brochures, and manuals, collaborating with Media, Design, and Brand teams.

Responsibilities

• Brand & Product Internalization: translate brand identity and product science into clear, persuasive content.
• Consumer Insight & Creative Ideation: research pet owner behaviors and craft distinctive content angles.
• Trend Awareness & Content Sensitivity: adapt social trends into brand-safe content.
• Multi-Channel Content Creation: write scripts for social media; develop copy for campaigns, posters, brochures, manuals.
• Execution Excellence & Content Ownership: manage ideation to delivery with quality checks and cross-team collaboration.
• Handle other tasks related to creative content as assigned by the company.

Skills

Brand Internalization

Consumer Insight

Creative Ideation

Trend Awareness

Multi-Channel Content

Social Media Scripts

Copywriting

Content Ownership

Job description

About the role

Key Responsibilities:

1. Brand & Product Internalization

• Deeply understand brand identity, tone of voice, and product science (nutrition, ingredients, functional benefits).

• Translate technical product information into clear, persuasive, and consumer-friendly content.

• Ensure all content is accurate, credible, and aligned with brand positioning.

1. Consumer Insight & Creative Ideation

• Research pet food consumer behaviors, pain points, and emotional triggers.

• Develop distinctive content angles that resonate with pet parents' lifestyles and real concerns.

• Proactively propose creative themes, storylines, and messaging directions.

1. Trend Awareness & Content Sensitivity

• Stay highly sensitive to social media trends, formats, visual styles, and viral hooks, especially within the pet community.

• Adapt trending formats into brand-safe, brand-relevant content rather than copying trends mechanically.

• Understand when to follow trends - and when to avoid them to protect brand credibility.

1. Multi-Channel Content Creation

• Social Media:

  • Write high-engagement scripts for short-form videos (TikTok, Reels), with strong hooks and storytelling flow.

• Marketing & Product Materials:

  • Develop copy for campaign assets, product posters, sales brochures, and product manuals.

• Ensure consistency of messaging across channels while adapting tone and format appropriately.

1. Execution Excellence & Content Ownership

• Own content execution from ideation to final delivery, ensuring deadlines and quality standards are met.

• Maintain strict quality control across all outputs, including proofreading and final checks for printed or published materials.

• Collaborate closely with Media, Design, and Brand teams to ensure smooth execution.

Handle other tasks related to creative content as assigned by the company.