Consumer Growth Manager

Metropolitan Bank & Trust Company; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Metrobank is seeking a Consumer Growth Manager to drive growth and new business opportunities through ecosystem partnerships. The role collaborates with cross-functional teams to secure approvals, develop campaigns, and monitor performance, ensuring high-quality onboarding and sustainable customer acquisition for the bank.

The ideal candidate has 5–10 years in marketing strategies or sales programs within banking or FMCG, with strong program management and negotiation skills, and solid MS Office

Qualifications

• Has 5–10 years of experience in conceptualizing, developing and managing marketing strategies and/or sales programs in banks or FMCG sectors.
• Understands retail banking and credit card operations and how financial metrics tie to business goals.
• Excellent program management skills and ability to translate strategy into actionable campaigns.
• Strong analytical and process management abilities.
• Excellent verbal communication with negotiation confidence.
• Proficiency with MS Word, Excel and PowerPoint.

Responsibilities

• Strategy Development & Execution of Acquisition campaigns.
• Identify target market needs and opportunities to drive customer acquisition.
• Lead consumer growth strategy through partnerships.
• Create partnerships roadmap and prioritization.
• Set partner goals and manage onboarding and commercial deals.
• Ensure execution excellence and program governance across initiatives.
• Track, report and optimize acquisition performance across channels.
• Develop processes to ensure high-quality, sustainable customer onboarding.

Skills

Marketing strategy

Program management

Analytical skills

Negotiation

MS Office: Word/Excel/PowerPoint

Tools

MS Word

MS Excel

MS PowerPoint

Job description

Be #InGoodHands with Metrobank!

Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development. With Metrobank, a meaningful life is within your reach!

Position Title: Consumer Growth Manager

Job Summary:

The jobholder is a primary driver of strategies to grow and develop new business opportunities within the bank in line with growing its chosen customer base through ecosystem partnerships that can drive customer acquisition.

Through a strong understanding of the target market, the jobholder is expected to represent the bank, collaborate and negotiate with external partners to deliver a strong value proposition to an identified customer base that will entice new-to-bank sign-up/onboarding and lift likelihood of approvability for lending-products, while ensuring business viability for Metrobank.

This role is expected to work with cross functional teams to secure program approvals, develop campaigns and creative materials, establish operationalization processes, monitor partnerships performance and ensure achievement of targets.

The key responsibilities of the role include:

• Strategy Development & Execution of Acquisition campaigns
• Have strong understanding of target market needs, motivations, behaviors, etc. to identify and maximize opportunities for acquisition
• Lead in establishing the consumer growth strategy through partnerships
• Partnerships roadmap and prioritization
• Partnership goals, target setting
• Ensure execution excellence in program management of initiatives led by the team
• Campaign planning (annual, quarterly, ad hoc)
• Tracking, monitoring, and reporting acquisition performance.
• Improve processes, as necessary.
• Consolidated performance reporting and review across partnerships handled by the team. (Monthly, Quarterly, Annual)
• Partner Onboarding & Management
• Responsible for proposing and prioritizing partners to be engaged and onboarded
• Responsible for dealing, negotiating, and locking in commercial deals with partners with the goal of consumer acquisition
• Partner Channel & Performance Management
• Work with the partner to develop and implement acquisition strategies
• Regular reporting on targets and performance metrics to assist the daily/weekly/monthly tracking of performance
• Develop programs, processes, campaigns, etc. to ensure that acquisitions via the channel/partner is not a revolving door or have poor quality of accounts.
• Develop programs, processes, campaigns, etc. to ensure that the channel/partner is optimized

Qualifications:

• Has at 5-10 years extensive experience in conceptualizing, developing and managing marketing strategies and/or sales programs from banking, credit card/ financial institutions, or FMCG companies.
• Ability to understand of the different areas of retail bank and the credit card business and the capacity to relate unit’s operations and financial metrics to the overall business of the company
• Excellent program management skills.
• Excellent analytical and process management skills.
• Excellent verbal communication skills; Ability & confidence to negotiate
• Has strong working knowledge of MS Word, Excel, and PowerPoint.
• Proven experience in translating business strategies to excellent program execution

Other Details:

Unit: Consumer Business Sector/ Credit Cards, Personal Loans, and Retail Digital Channels / Credit Card Product & Segment Strategy

Rank: Junior Officer

Office Location: Metrobank Card Center, Ayala Avenue, Makati City