Communications and PR Supervisor

Asian Institute of Management; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Asian Institute of Management in the Philippines seeks a Communications Supervisor to lead development and quality assurance of AIM’s content across web, PR, social, and internal channels. The role ensures editorial excellence, brand alignment, and thought leadership support.

Reporting to the Corporate Communications Manager, the Supervisor drives SEO strategy and reputation-building efforts, coordinating with Digital Marketing, Creatives, and Academic Units to ensure timely, on-brand messaging.

Qualifications

• Bachelor’s degree in communications, journalism, marketing or related field.
• Experience with SEO, content strategy or digital publishing is advantageous.
• 3–5 years in writing, communications, PR or content creation.
• Strong background in digital content and SEO is essential.

Responsibilities

• Support strategic communications and content across platforms to strengthen brand voice and reputation.
• Draft high-quality content including press releases, website pages, feature stories and internal announcements.
• Review outputs for editorial quality and brand consistency; coordinate with internal teams to align messaging.
• Publish and update content via the Institute’s CMS and official social media pages.
• Develop SEO-informed content to support enrollment and thought leadership objectives.
• Contribute to content marketing initiatives such as blogs and email campaigns.
• Prepare press releases, media kits, Q&As, and briefing notes for spokespersons.

Skills

Content writing

SEO

Digital content

CMS publishing

Social media publishing

Education

Bachelor’s in Communications, Journalism, Marketing

Tools

CMS publishing

Social media platforms

PR tools

Job description

Job Description

The Communications Supervisor is responsible for the development and quality assurance of AIM’s content across platforms, including web, public relations, social, email, and internal communications. The role ensures consistent messaging, editorial excellence, and alignment with AIM’s brand voice and institutional priorities. Reporting to the Corporate Communications Manager, the Supervisor helps drive AIM’s thought leadership, content marketing, search engine optimization (SEO) strategy, and reputation-building efforts.

Job Description

The Communications Supervisor is responsible for the development and quality assurance of AIM’s content across platforms, including web, public relations, social, email, and internal communications. The role ensures consistent messaging, editorial excellence, and alignment with AIM’s brand voice and institutional priorities. Reporting to the Corporate Communications Manager, the Supervisor helps drive AIM’s thought leadership, content marketing, search engine optimization (SEO) strategy, and reputation-building efforts.

Key Responsibilities

Strategic Communications and Content Support

• Support the Communications Manager in implementing communication strategies that strengthen the Institute’s brand, voice, and reputation.
• Draft high-quality content across a wide range of formats, including press releases, website pages, feature stories, internal announcements, campaign materials, speeches, and executive messages, as directed.
• Review and proofread written outputs to help ensure editorial quality, accuracy, and brand consistency.
• Coordinate with internal teams (Digital Marketing, Academic Units, Creatives) to align messaging with institutional priorities and campaign timelines.
• Publish and update content through the Institute’s website CMS and official social media pages, ensuring proper formatting, readability, and accessibility.

Digital Content and Campaign Implementation

• Develop SEO-informed content that enhances the Institute’s and its Schools’/programs’ search visibility in support of enrollment and thought leadership objectives.
• Contribute to content marketing initiatives such as blogs, email campaigns, and program copy to drive awareness and engagement.

PR and Media Relations

• Maintain the Institute’s media directory and assist in building relationships with media partners.
• Prepare press releases, media kits, Q&As, and briefing notes for spokespersons in support of PR initiatives.
• Conduct interviews with faculty, students, alumni, and partners to generate credible and engaging stories.

Qualifications

Educational Background

• Bachelor’s in Communications, Journalism, Marketing, or related field.
• Training in SEO, content strategy, or digital publishing an advantage.

Job Experience

• 3-5 years in writing, communications, PR, or content creation.
• Strong background in digital content and SEO essential.
• Experience in CMS publishing, social media publishing, and content formatting across digital platforms.

Business Understanding

• Understands how strategic messaging, SEO, and content support brand visibility, engagement, and recruitment.
• Familiarity with education sector a plus.