Channel Marketing Services Head

BPI DIRECT BANKO,INC. A SAVINGS BANK; San Juan; On-site; PHP 1,800,000 - 3,400,000; Full time

Job summary

BPI Direct Banko, Inc. a wholly owned subsidiary of the Bank of the Philippine Islands (BPI) seeks a Head of Channel Marketing Services to design and execute programs that support borrower acquisition and growth.

The role aligns branch marketing with brand strategy, localizes campaigns for field sales, and leads toolkits for branches and SEMEs. Strong leadership and data-driven decision making are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 7–10 years of progressive marketing experience with at least 3 in leadership.
• Proven channel marketing and new business development experience.
• Strong multi-channel strategy and campaign management.
• Experience with digital marketing platforms, analytics tools, CRM systems.
• Excellent leadership, communication, and stakeholder management.
• Knowledge of Philippine banking industry a plus.

Responsibilities

• Partner with branches, loan officers, and field sales to provide marketing materials and campaigns.
• Drive branch-led and community-based marketing activities.
• Develop branch marketing toolkits for acquisition targets.
• Ensure consistent branding across channels and events.
• Monitor effectiveness of activities and optimize by performance.
• Manage relationships with external partners, vendors, and community organizations.
• Act as custodian of the brand in sales channels and branches.
• Design and implement integrated campaigns to drive loan uptake and customer retention.

Skills

Marketing leadership

Channel marketing

Digital marketing

CRM

Analytics

Brand management

Stakeholder management

Team leadership

Strategic thinking

Communication skills

Education

Bachelor's degree in Marketing

Business Administration

Communications

Tools

CRM software

Analytics platforms

Job description

About the role

The Head of Channel Marketing Services designs and implements marketing programs and campaigns that support borrower acquisition and growth, aligns sales initiatives with overall brand strategy and business unit objectives, and localizes corporate marketing campaigns to ensure relevance to branch‑level and field sales activities.

Key responsibilities

• Partners with BanKo branches, loan officers, and field sales teams to provide marketing materials, tools, and localized campaigns.

• Drives branch‑led and community‑based marketing activities (e.g., local activations, seminars, partnerships, tie‑ups with SEMEs, barangay‑level campaigns).

• Develops branch marketing toolkits (flyers, tarpaulins, POS materials, digital collateral) to support acquisition targets.

• Ensures consistent branding and messaging across all customer touchpoints in branches and on‑the‑ground campaigns.

• Monitors effectiveness of marketing activities per channel and optimizes based on performance.

• Manages relationships with external partners, vendors, and community organizations for joint marketing activities.

• Acts as the custodian of the brand in sales channels and branches, ensuring adherence to brand standards.

• Designs and implements integrated marketing campaigns to drive loan uptake, acquisitions, and customer retention.

What we're looking for

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

• Minimum 7-10 years of progressive experience in marketing, with at least 3 years in a leadership or management role

• Proven experience in new business development and channel marketing, preferably in the banking or financial services sector

• Demonstrated expertise in multi‑channel marketing strategy development and campaign management

• Strong knowledge of digital marketing platforms, analytics tools, and customer relationship management (CRM) systems

• Exceptional analytical and problem‑solving skills with the ability to interpret data and drive decision‑making

• Outstanding leadership and interpersonal skills with the ability to manage and motivate diverse teams

• Excellent communication and presentation skills, capable of articulating complex ideas to varied stakeholders

• Strategic thinking with a results‑oriented mindset and proven track record of achieving or exceeding marketing objectives

• Knowledge of the Philippine banking industry and market dynamics is an advantage

• Proficiency in Filipino and English languages, both written and verbal

About us

BPI Direct Banko, Inc. a wholly owned subsidiary of the Bank of the Philippine Islands (BPI), is committed to advancing financial inclusion. Through accessible, convenient, and affordable loan products, BanKo empowers self‑employed microentrepreneurs (SEMEs) to fuel their operations and business growth. By enhancing the financial capabilities of its clients, BanKo aspires to positively impact their quality of life and play a pivotal role in fostering the economic growth of the Philippines.