CE LAMP Executive

Philip Morris International; Philippines; On-site; PHP 420,000 - 600,000; Full time

Job summary

Philip Morris International in the Philippines is seeking a Consumer Engagement LAMP Specialist to enhance product awareness and appeal within the defined territory by executing promotional activities in line with guidelines.

You will implement LAS direct consumer contacts, drive name generation, sampling, and switch-selling to support brand building; maintain strong LAMP partnerships and report outcomes for performance reviews.

Qualifications

• Bachelor's degree required with strong interpersonal, presentation, planning and organizational skills.
• Must be able to lead multiple projects with tight deadlines and engage in cross-functional work.
• Field sales exposure is an advantage; valid Philippine driver's license for at least 12 months.

Responsibilities

• Maintain thorough knowledge of the assigned territory and assess effectiveness of key LAMP locations to be visited regularly.
• Deploy brand visibility items at identified outlets in coordination with the CE Supervisor or Manager within the territory.
• Implement, develop, and improve promotional activities according to annual plans with respect to direct consumer contacts, name generation, sampling, and switch-selling.
• Submit timely reports at the end of each promotional activity focusing on outcome analysis and performance evaluation.
• Establish excellent business contacts with LAMPs business partners to agree on placement and use of POSMs and promotional activities.
• Ensure availability and ranging of identified brands and variants at outlets in coordination with CE Supervisor/Manager.
• Negotiate contracts with LAMPs owners for merchandising agreements and promotional activities.
• Monitor latest trends and developments at LAMPs outlets within the territory.
• Conduct on-the-spot consumer engagement activities such as pack-swapping, selling, and sampling.
• Deploy POSMs and spot-check activities in compliance with local laws and company requirements.

Skills

Interpersonal skills

Presentation skills

Planning

Prioritization

Organizational skills

Education

Bachelor's degree

Job description

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales.

Your ‘day to day’

The Marketing Team is looking for talented and action-oriented candidates to join its Consumer Engagement team as a CE LAMP Specialist. You will enhance the awareness and appeal of our products within the defined territory by implementing all necessary promotional activities according to given guidelines.

Your responsibilities include

• Maintain a thorough knowledge of the assigned territory, coverage efficiency, and assess effectiveness of key Legal Age Meeting Places (LAMPs) locations (ex. bars, restaurants, clubs, resorts, and hotels) to be visited regularly.
• Deploy brand visibility items at identified outlets in coordination with the CE Supervisor or Manager within the assigned territory
• Implement, develop, and improve promotional activities according to the approved annual plans with respect to establishing Legal-Aged Smokers (LAS) direct consumer contacts, name generation, sampling, and/or switch-selling to support the brand building strategies
• Submit timely reports at the end of each promotional activity focusing on outcome analysis and performance evaluation
• Establish excellent business contacts with key LAMPs business partners to agree on placement and use of Point-of-Sales Materials (POSMs), and the implementation of promotional activities.
• Ensure availability and ranging of identified brands and brand variants at outlets in coordination with the CE Supervisor / Manager within the assigned territory
• Possess high level negotiation skills with LAMPs owners in securing, renewing and/or bargaining contracts such as, but not limited to, merchandising agreements & promotional activities
• Continuously monitor and report latest trends and developments at LAMPs outlets within the assigned territory
• Conduct on-the-spot consumer engagement activities such as, but not limited to, pack-swapping, selling, and sampling.
• Deploy POSMs and spot-check activities in compliance with local laws and company principles and practices as confirmed with all required internal stakeholders.

Who We’re Looking For

You must have a bachelor’s degree, with strong interpersonal, presentation, planning, prioritizing and organizational skills, and can lead and support a number of projects with tight deadlines. You must also have the ability to engage in cross-functional projects. Field sales exposure is an advantage, but must have good driving skills and a holder of valid Philippine driver’s license for at least twelve (12) months.

NCR: You must be amenable to be based in Taguig and must be willing to travel to other parts of NCR as required by the business

Shift: Tuesday - 9am to 7pm, Wednesday-Saturday - 3pm onwards

What We Offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.

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