Category Manager (Manufacturing)

HRTX; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

HRTX is looking for a Marketing professional in Makati to drive category and shopper marketing strategies. Responsibilities include developing marketing strategies, leading trade initiatives, and collaborating with sales and marketing teams.

The ideal candidate will have at least five years of experience in Category Management, Trade Marketing, or Shopper Marketing within the FMCG industry. A Bachelor’s degree in a related field is required, and a Master's degree is a plus.

Qualifications

• Minimum of five years of experience in Category Management or related fields.
• Strong understanding of retail operations and channel management.
• Ability to analyze market and sales data.

Responsibilities

• Develop category and shopper marketing strategies aligned with business objectives.
• Lead trade marketing initiatives, including promotional campaigns.
• Collaborate with Sales and Marketing teams to drive business growth.

Skills

Category Management

Trade Marketing

Shopper Marketing

Data Analysis

Education

Bachelor’s degree in Business Administration or related field

Master’s degree

Job description

Work Setup: Monday to Friday (with a half-day work schedule on Saturdays)
Location: Makati
Industry: Manufacturing

Key Responsibilities

• Develop category and shopper marketing strategies that align with business objectives, consumer insights, and channel-specific opportunities.
• Convert shopper and market insights into effective retail programs, merchandising strategies, and customer-focused selling propositions.
• Lead the planning and execution of trade marketing initiatives, including promotional campaigns, in-store activations, displays, and channel-specific programs.
• Monitor and evaluate trade marketing performance through data analysis, KPI tracking, and post-implementation reviews to identify opportunities for optimization.
• Collaborate closely with Sales, Marketing, and other key stakeholders to align strategies, drive business growth, and support informed decision-making through data-driven insights.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Management, Economics, or a related field; a Master’s degree is an advantage.
• Minimum of five (5) years of experience in Category Management, Trade Marketing, Shopper Marketing, or a related commercial function within the FMCG or beverage industry.
• Strong understanding of category development principles, shopper behavior, retail operations, and channel management.
• Proven ability to analyze market, sales, and trade performance data to develop actionable business recommendations.