Category & Shopper Development Lead (Managerial)

create synergies inc.; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Category & Shopper Development Lead at create synergies inc. in BGC is an onsite role working 8:00 AM – 5:00 PM, Monday to Friday.

You will develop category growth strategies, leverage shopper insights, and collaborate with Brand, Sales, and Trade Marketing to optimize in-store execution. You will translate data into actionable plans, lead trade marketing initiatives, analyze performance, and provide data-driven recommendations to senior stakeholders across retail channels in the FMCG/beverage

Qualifications

• 5+ years in Category Development, Trade Marketing, or Shopper Marketing in FMCG/beverage.
• Strong knowledge of category management and trade analytics.
• Experience using market and sales data to support decisions.

Responsibilities

• Develop category and shopper strategies aligned with objectives and channel dynamics.
• Translate insights into retail actions, selling stories, and in-store plans.
• Lead trade marketing initiatives, calendars, promotions, displays, and programs.
• Analyze performance and shopper data to identify opportunities and improvements.
• Establish metrics and evaluate effectiveness of initiatives.
• Prepare post-activity reviews and provide insights for improvement.
• Collaborate with Brand, Sales, Trade Marketing and Commercial teams for alignment.
• Lead category business reviews and data-driven recommendations.

Skills

Category management

Trade marketing

Shopper marketing

Data analysis

Stakeholder management

Education

Bachelor's degree in Business Administration, Marketing, Management, Economics

Master's degree is an advantage

Job description

Category & Shopper Development Lead

Location: BGC

Work Setup: Onsite

Work Schedule: Monday to Friday | 8:00 AM – 5:00 PM

Job Summary

The Category & Shopper Development Lead is responsible for developing category growth strategies and shopper-focused initiatives that drive business performance across retail channels. This role leverages shopper insights, market data, and cross-functional collaboration to strengthen category performance, optimize trade marketing activities, and enhance in-store execution.

Key Responsibilities

• Develop category and shopper strategies aligned with brand objectives, consumer behavior, and channel dynamics
• Translate shopper insights into actionable retail strategies, selling stories, and in-store execution plans
• Lead trade marketing initiatives, including annual activity calendars, promotions, displays, activations, and channel-specific programs
• Analyze trade performance, shopper behavior, and category data to identify business opportunities and recommend improvements
• Establish performance metrics and evaluate the effectiveness of trade and shopper marketing initiatives
• Prepare post-activity reviews and provide insights to support continuous improvement
• Collaborate with Brand, Sales, Trade Marketing, and Commercial teams to ensure alignment of business strategies
• Lead category business reviews and provide data-driven recommendations to stakeholders

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, Economics, or a related field
• Master's degree is an advantage
• Minimum of 5 years of experience in Category Development, Trade Marketing, or Shopper Marketing within the FMCG or beverage industry
• Strong knowledge of category management, shopper marketing, retail execution, and trade analytics
• Experience analyzing market, shopper, and sales data to support business decisions
• Excellent analytical, communication, and stakeholder management skills