Category & Shopper Development Lead (Managerial)

HRTX; Makati; On-site; PHP 781,200 - 1,004,400; Full time

Job summary

HRTX is seeking a Category & Shopper Development Lead located in Makati. The successful candidate will develop category strategies and shopper-focused initiatives to drive business performance across retail channels. Responsibilities include leading trade marketing initiatives and collaborating cross-functionally.

Qualifications include a Bachelor's degree in a relevant field, 5+ years' experience in the FMCG or beverage industry, and strong analytical skills. Work setup is onsite, Monday through Friday, with potential Saturday work based on management's discretion.

Qualifications

• Minimum of 5 years of experience in Category Development, Trade Marketing, or Shopper Marketing.
• Strong knowledge of category management, shopper marketing, and trade analytics.
• Excellent analytical, communication, and stakeholder management skills.

Responsibilities

• Develop category and shopper strategies aligned with brand objectives.
• Analyze trade performance and shopper behavior to identify opportunities.
• Collaborate with Brand, Sales, and Trade Marketing teams to align strategies.

Skills

Category management

Shopper marketing

Trade analytics

Data analysis

Education

Bachelor's degree in Business Administration, Marketing, or related field

Master's degree (advantage)

Job description

Category & Shopper Development Lead

Location: Makati

Work Setup: Onsite

Work Schedule: Monday to Friday | 8:00 AM – 5:00 PM

Note: Work schedule may revert to Monday–Saturday based on management's discretion.

Job Summary

The Category & Shopper Development Lead is responsible for developing category growth strategies and shopper-focused initiatives that drive business performance across retail channels. This role leverages shopper insights, market data, and cross-functional collaboration to strengthen category performance, optimize trade marketing activities, and enhance in-store execution.

Key Responsibilities

• Develop category and shopper strategies aligned with brand objectives, consumer behavior, and channel dynamics
• Translate shopper insights into actionable retail strategies, selling stories, and in-store execution plans
• Lead trade marketing initiatives, including annual activity calendars, promotions, displays, activations, and channel-specific programs
• Analyze trade performance, shopper behavior, and category data to identify business opportunities and recommend improvements
• Establish performance metrics and evaluate the effectiveness of trade and shopper marketing initiatives
• Prepare post-activity reviews and provide insights to support continuous improvement
• Collaborate with Brand, Sales, Trade Marketing, and Commercial teams to ensure alignment of business strategies
• Lead category business reviews and provide data-driven recommendations to stakeholders

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, Economics, or a related field
• Master's degree is an advantage
• Minimum of 5 years of experience in Category Development, Trade Marketing, or Shopper Marketing within the FMCG or beverage industry
• Strong knowledge of category management, shopper marketing, retail execution, and trade analytics
• Experience analyzing market, shopper, and sales data to support business decisions
• Excellent analytical, communication, and stakeholder management skills

Preferred Qualifications

• Experience in leading FMCG or beverage companies
• Exposure to category management tools, syndicated market data, and retail analytics platforms
• Strong background in cross-functional commercial planning