GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.
The Opportunity
We're hiring a Business Development & Demand Generation Specialist for a B2B company selling to franchise, home services, and private-equity-backed brands — building target account lists, running personalized outbound sequences, and setting qualified demos for the leadership team. The ideal candidate is a creative, resourceful BDR who hunts for signals, hooks, and timely reasons to engage target accounts, not just someone executing a script.
What Your Day-to-Day Will Look Like
- Target Account Lists: Build and maintain target account lists across franchise, home services, and private equity-backed brands.
- Contact Identification: Identify relevant contacts within each account, including marketing, operations, growth, franchise development, and executive stakeholders.
- Data Enrichment: Enrich contacts and account data in Apollo, HubSpot, LinkedIn, or similar tools.
- Outbound Sequences: Create and manage outbound sequences across email, LinkedIn, and potentially phone follow‑up.
- Account Research: Research target accounts to identify timely hooks, events, posts, hiring signals, news, conferences, or expansion opportunities.
- ABM-Style Outreach: Support ABM-style outreach that is customized by account, persona, and opportunity.
- Demo Setting: Set qualified demos and introductory meetings for the leadership team.
- Event & Warm Follow‑Up: Follow up after conferences, webinars, events, case study sends, and warm introductions.
- Testing: Test new outbound messaging, subject lines, sequences, and account‑targeting approaches.
- Tracking & AI: Track outreach activity, responses, meeting outcomes, and pipeline contribution in HubSpot, and use AI tools to improve research, personalization, sequence creation, and outbound volume without sacrificing quality.
What You Bring
- BD Experience: 2–3+ years of experience in business development, outbound sales, lead generation, demand generation, or sales development.
- Account Building: Experience building target account lists and identifying decision‑makers.
- Outbound: Experience with outbound email and LinkedIn outreach.
- Research: Strong research skills and the ability to find relevant, account‑specific hooks.
- Tools: Comfortable working in HubSpot and Apollo or similar CRM and sales engagement tools.
- Writing: Strong written English and the ability to draft clear, polished outbound messaging.
- Ownership: High ownership, strong work ethic, and proactive follow‑through.
- AI Fluency: Comfortable using AI tools (such as ChatGPT, Claude, Clay, or Instantly) to increase outbound quality and efficiency.
- Availability: Ability to work US business hours (8 AM – 5 PM PT).
Bonus Points if:
- You have experience with ABM, enterprise sales, franchise brands, home services, or B2B SaaS.
- You have experience booking demos with mid‑market or enterprise accounts.
- You have experience supporting conference or event follow‑up motions.
- You are familiar with Clay, Instantly, Smartlead, ZoomInfo, or similar prospecting tools.
- You have cold‑calling experience, especially with business or marketing contacts.
- You have experience working with founders, GTM leaders, or small startup teams.
Salary Range: $7.50 - $9.50 per hour
(Final offer based on skills and experience matched to role requirements)
What We Offer
At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.
We support your life inside and outside of work with a comprehensive benefits package:
- Fully Remote: 100% Remote work environment; never fight traffic again
- Health Coverage: HMO (depending on location) after 90 days of service
- Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
- Family First: Parental leave after 1 year of service
We offer additional incentives for go‑getters and proven performers!
- Anniversary bonus ($100 at 1 year; $200 at 2 years)
- Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client
GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.