Brand Strategy & Analytics Associate

Federated Distributors Inc.; Parañaque; On-site; PHP 250,000 - 400,000; Full time

Job summary

Federated Distributors Inc., based in the Philippines, is looking for a Brand Specialist to assist the Brand Manager in planning, development, and directing brand initiatives aligned with the broader marketing strategy. You will work with vendor partners and agencies to ensure brand objectives are met and collaborate with cross-functional teams to reach brand targets.

Ideal candidates hold a Bachelor’s degree in a business-related field and 1–2 years of FMCG experience, with strong communication

Qualifications

• Bachelor’s degree in commerce/economics/marketing/BA/management or related business field.
• 1-2 years of solid experience in related position.
• Knowledgeable in Microsoft Office.
• FMCG experience is an advantage.
• Excellent written and verbal communication skills.
• Analytical and detail-oriented.
• Positive mental attitude and people oriented.

Responsibilities

• Assist Brand Manager/Brand Officer in planning, development, and directing of brand initiatives.
• Manage vendor partners and communication agencies aligned with brand objectives.
• Collaborate with Marketing Manager and Brand Officers to reach targets for each brand.
• Participate in brand strategy discussions and set bulls-eye consumer targets.
• Analyze consumer trends and historical sales data to guide brand direction.
• Conduct periodic reviews of brand, competitive landscape, category, and customer trends.
• Help with brand updates and training to potentially take on minor brands.
• Perform other related functions as needed.

Skills

Excellent communication

Analytical and detail-oriented

Positive attitude & people oriented

Education

Bachelor’s degree in Commerce/ Economics/ Marketing/ Advertising/ Business Administration/ Management or related

Tools

Microsoft Office

Job description

Federated Distributors Inc., based in the Philippines, is looking for a Brand Specialist to assist the Brand Manager in planning, development, and directing brand initiatives aligned with the broader marketing strategy. You will work with vendor partners and agencies to ensure brand objectives are met and collaborate with cross-functional teams to reach brand targets.

Ideal candidates hold a Bachelor’s degree in a business-related field and 1–2 years of FMCG experience, with strong communication