Brand Specialist

Federated Distributors Inc.; Parañaque; On-site; PHP 250,000 - 400,000; Full time

Job summary

Federated Distributors Inc., based in the Philippines, is looking for a Brand Specialist to assist the Brand Manager in planning, development, and directing brand initiatives aligned with the broader marketing strategy. You will work with vendor partners and agencies to ensure brand objectives are met and collaborate with cross-functional teams to reach brand targets.

Ideal candidates hold a Bachelor’s degree in a business-related field and 1–2 years of FMCG experience, with strong communication

Qualifications

• Bachelor’s degree in commerce/economics/marketing/BA/management or related business field.
• 1-2 years of solid experience in related position.
• Knowledgeable in Microsoft Office.
• FMCG experience is an advantage.
• Excellent written and verbal communication skills.
• Analytical and detail-oriented.
• Positive mental attitude and people oriented.

Responsibilities

• Assist Brand Manager/Brand Officer in planning, development, and directing of brand initiatives.
• Manage vendor partners and communication agencies aligned with brand objectives.
• Collaborate with Marketing Manager and Brand Officers to reach targets for each brand.
• Participate in brand strategy discussions and set bulls-eye consumer targets.
• Analyze consumer trends and historical sales data to guide brand direction.
• Conduct periodic reviews of brand, competitive landscape, category, and customer trends.
• Help with brand updates and training to potentially take on minor brands.
• Perform other related functions as needed.

Skills

Excellent communication

Analytical and detail-oriented

Positive attitude & people oriented

Education

Bachelor’s degree in Commerce/ Economics/ Marketing/ Advertising/ Business Administration/ Management or related

Tools

Microsoft Office

Job description

Job Description

The Brand Specialist is responsible for assisting the Brand Manager/Brand Officer in the planning, development, and directing of initiatives and efforts to achieve brand objectives and support the broader short and long-term marketing strategy for the brands assigned.

• - Assist the Brand Manager/Brand Officer in managing vendor partners and communication agencies, and all aspect of their project and respect to the total company objectives and direction for the brand.
• - Directly reports to the Marketing Manager, but has dotted lines to the brand Managers/Brand officers assigned.
• - Works closely with the Brand Manager/Brand Officer to reach targets set for each brand.
• - Participates in brand strategy discussions and in setting a bulls-eye consumer target.
• - Analyzes consumer trends and historical sales data of brands assigned to help in strategizing for directions and growths and identify opportunities.
• - Conduct analysis and periodical reviews of the brand, competitive, category, and customer a consumer trends to enhance the brand’s equity and marketplace performance.
• - Helps the brand Manager / Brand Officer in accomplishing brand updates.
• - May be assigned to directly handle minor brands as training to become a Brand Officer.
• - Performs other related functions that may be asked of him/her.

Qualifications:

• - Candidate must possess at least a Bachelor’s/College Degree, Commerce, Economics, Marketing, Advertising/Business Administration/Management or any business related course
• - With 1-2 years of solid experienced in related position
• - Knowledgeable in Microsoft Office
• - Experience of the same position from an FMCG company is an advantage
• - With excellent written and verbal communication skills
• - Analytical and detail-oriented
• - With positive mental attitude and people oriented

Tips

Some of our features may not work properly on your device.