Brand Specialist

ThinkUp Management Solutions, Inc.; Mandaluyong; On-site; PHP 502,000 - 837,000; Full time

Benefits offered by this job

Government mandated benefits

Job summary

A leading management solutions provider is seeking an IT Brand Specialist in Mandaluyong. This role involves managing and promoting the organization's IT brand, collaborating closely with IT and marketing teams, and translating technical information into engaging messaging for non-technical audiences. The ideal candidate has 1-3 years experience in branding or IT communications and a Bachelor's degree in a related field. Familiarity with UX/UI principles and basic design skills is preferred.

Qualifications

• 1-3+ years of experience in branding, marketing, or IT communications.
• Strong understanding of IT concepts and digital products.
• Experience in cross-functional collaboration.
• Knowledge of UX/UI principles is a plus.
• Experience with CMS, social media, and basic analytics.
• Strong project management and cross-functional collaboration.

Responsibilities

• Develop and maintain a strong brand identity for IT products.
• Create and manage content for various platforms.
• Collaborate with teams to align brand strategy with business goals.
• Monitor brand perception across digital channels.
• Support product launches, system rollouts, and digital transformation projects with branded communications.
• Monitor brand perception and engagement across digital channels and internal platforms.
• Ensure brand guidelines are followed across all IT-related communications and assets.
• Conduct market and competitor research to identify trends and positioning opportunities.
• Manage relationships with external agencies or vendors when required.

Skills

Excellent written and verbal communication skills

Strong project management skills

Ability to simplify technical information

Experience with content management systems

Basic design skills (e.g., Figma, Adobe Creative Suite)

IT concepts

Education

Bachelor’s degree in Marketing, Communications, Information Technology

Tools

Social media platforms

Basic analytics tools

Canva

Job description

On-site - Mandaluyong 1-3 Yrs Exp Bachelor Full-time

Job Description

Government Mandated Benefits

Reports to: Head of Marketing / Brand Manager / CIO (varies by org)

Overview

The IT Brand Specialist is responsible for shaping, managing, and promoting the organization’s IT brand internally and externally. This role bridges technology and marketing, ensuring that IT products, services, and initiatives are communicated clearly, consistently, and in alignment with the company’s overall brand strategy.

Responsibilities

• Develop and maintain a strong, consistent brand identity for IT products, platforms, and services
• Translate complex technical concepts into clear, engaging messaging for non-technical audiences
• Collaborate with IT teams, marketing, and leadership to align brand strategy with business goals
• Create and manage content for websites, social media, internal communications, presentations, and campaigns related to IT initiatives
• Support product launches, system rollouts, and digital transformation projects with branded communications
• Monitor brand perception and engagement across digital channels and internal platforms
• Ensure brand guidelines are followed across all IT-related communications and assets
• Conduct market and competitor research to identify trends and positioning opportunities
• Manage relationships with external agencies or vendors when required

Job Requirements

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field
• 1-3+ years of experience in branding, marketing, IT communications, or digital strategy
• Strong understanding of IT concepts, software, and digital products
• Excellent written and verbal communication skills
• Ability to simplify and humanize technical information
• Experience with content management systems, social media platforms, and basic analytics
• Strong project management and cross-functional collaboration skills

Preferred Qualifications

• Experience working in a technology-driven or IT-focused organization
• Knowledge of UX/UI principles and digital product branding
• Familiarity with agile or product development environments
• Basic design skills (e.g., Figma, Adobe Creative Suite, Canva)
• Willing to be assigned in Boni, Mandaluyong
• Willing to start ASAP

Additional Information

Note: If the position requires you to work overseas, please be vigilant and beware of fraud. If you encounter an employer who has the following actions during your job search, please report it immediately:

• withholds your ID,
• requires you to provide a guarantee or collects property,
• forces you to invest or raise funds,
• collects illicit benefits,
• or other illegal situations.

HR Officer ThinkUp Management Solutions, Inc. – Gomez Mary Angeline