Brand Marketing Specialist

SuperStaff Outsourcing; Makati; On-site; PHP 420,000 - 660,000; Full time

Job summary

SuperStaff Outsourcing is seeking a Brand Marketing Specialist to drive strategic brand initiatives across our marketing and communications team. You will shape how the brand is perceived, ensuring consistency across all touchpoints and channels, including podcasts, social media, email, and blogs.

You will lead content planning, editorial direction, and promotional campaigns, coordinating with design, HR, operations, and external stakeholders to deliver impactful, on-brand communications and PR

Qualifications

• Experience in brand strategy and corporate communications.
• Ability to lead editorial direction for podcasts and create briefs.
• Strong copywriting for multiple platforms and formats.
• Proven project-management and cross-functional collaboration.
• Experience in PR initiatives and media relations.

Responsibilities

• Market Intelligence & Trend Research for brand and podcast.
• Brand strategy and podcast positioning to align with values and objectives.
• Content planning and editorial direction for podcast calendar and episodes.
• Copywriting and promotional content for LinkedIn, social media, email, and blogs.
• Coordinate podcast launch campaigns and cross-functional assets delivery.
• Develop and execute PR initiatives to elevate market presence and positioning.

Skills

Brand strategy

Podcast positioning

Content planning

Copywriting

Campaign coordination

PR & branding

Stakeholder management

Job description

Job Description

We are seeking aBrand Marketing Specialistto join our dynamic Marketing & Communications team. In this role, you will be responsible for developing and executing strategic brand initiatives that elevate our market position and strengthen customer engagement. You will play a crucial role in shaping how our brand is perceived across all touchpoints, ensuring consistency and impact in all marketing communications. This position offers the opportunity to make a tangible difference in building and maintaining a strong, recognisable brand presence in a competitive landscape.

Key responsibilities

• Market Intelligence & Trend Research: Familiarize with and work toward becoming the internal brand expert for the podcast and company brand. Continuously track competitor content behavior and industry movements to keep the brand relevant.
• Brand Strategy & Podcast Positioning: Define and maintain the core brand strategy, tone of voice, visual standards, and messaging pillars for the company brand and podcast. Ensure all produced content aligns seamlessly with company values, employer branding goals, and commercial objectives.
• Content Planning & Editorial Direction: Own the editorial podcast calendar and research relevant workplace, BPO, leadership, and outsourcing topics. Build comprehensive episode briefs (discussion flows, key takeaways, sample questions, and promotional hooks) and brief hosts, leadership, and guests prior to recording.
• Copywriting & Promotional Content: Write high-converting, platform-tailored copy including podcast titles, descriptions, captions, short-form video hooks, email blurbs, and social media posts (LinkedIn, Facebook, Instagram, TikTok, YouTube). Repurpose long-form episode discussions into snackable written assets, blogs, and thought leadership snippets.
• Campaign Coordination & Stakeholder Alignment: Project-manage podcast launch campaigns and episode rollouts. Coordinate cross-functionally with Multimedia, Design, HR, Operations, and external stakeholders to track asset status, manage approval workflows, and ensure on-time delivery across all marketing channels.
• PR & Brand Visibility: Develop and execute targeted PR initiatives to elevate the companys market presence, executive credibility, and industry positioning. Ensure all external communications and press releases align strictly with company messaging standards.