Brand Marketing Manager: Lead New Product Launches

Sprint Asia Logistics, Inc.; Rizal; Presencial; PHP 446.400 - 781.200; Jornada completa

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HMO

Government mandated benefits

Descripción de la vacante

A leading logistics firm is seeking a Brand Manager to spearhead product development and marketing strategies. The role mandates at least 3 years of solid experience in FMCG, focusing on brand management in sectors like Beauty and Personal Care. The ideal candidate will develop end-to-end product strategies, execute successful product launches, and analyze market data to differentiate the brand. This on-site position is based in Ortigas Center, Pasig, with additional tasks in Antipolo, offering comprehensive government-mandated benefits.

Formación

• At least 3 years solid experience in end-to-end product development and brand management.
• Experience in launching new products from insight to commercialization.
• Good communication skills for brand presentation and coordination.

Responsabilidades

• Spearhead consumer ideation and market entry strategy.
• Develop brand strategy and marketing plans.
• Execute product launches and analyze market intelligence data.

Conocimientos

End-to-end product development

Brand management

Communication skills

Marketing strategy

Educación

Bachelor's degree

Descripción del empleo

On-site - Rizal 3-5 Yrs Exp Bachelor Full-time

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Job Description

Government Mandated Benefits

Insurance Health & Wellness

HMO

Job Description:

BRAND MANAGER

This role will spearhead consumer ideation, crafting the brand/product, market entry strategy, product development, go-to-market strategy, and integrated marketing plans to ensure new product is able to generate awareness, conversion and retention among dealers and end consumers.

These roles are tasked to ensure on time launch of new products or brands that deliver against targets and generate profitability.

Below are the following responsibilities:

Strategic Thinking

Develop brand strategy, roadmap and craft marketing plans aligned to strategy. Recommend new go-to-market strategies to help create brand demand / credibility and deepen consumer engagement, and innovation roadmap. Identify best practices and seek out innovative ideas and use them as springboard for brand planning.

Brand & Project Management

Develop, implement and manage assigned new products, mindful of the timetables, and driven by a deep understanding of consumer needs, company strategic goals and financial hurdles.

Analyze market intelligence data as input for brand plans.

Identify and summarize industry trends and implications to the brand. Analyze products and competitive brands to recommend how to gain competitive edge and brand differentiation.

Planning & Execution

Able to execute flawlessly and on time, identify and focus on critical few initiatives that deliver maximum business results. Ensure and deliver quality initiatives and executions of the assigned new products and do post evaluations to assess performance vs targets and identify key learnings, corrective actions.

Has the ability to integrate marketing plans with budgets to establish sales, market shares and profitability targets for launch implementations.

Qualifications of Candidates:

• At least 3 years solid experience in end-to-end product development and brand management, ideally with background in Beauty, Personal Care, Health categories from FMCG industry.
• Able to develop and operationalize go-to-market strategies and plans. Experience in spearheading a new product launch (from insight to idea to commercialization).
• Good comm. skills and confident in brand presentation and coordination both with purchasing and suppliers.
• Flexible to report onsite from Mondays – Fridays in Ortigas Center, Pasig (Office-based) and as needed in Sumulong Highway, Antipolo (Warehouse).

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