Brand Manager – Respiratory Care

Getz Pharma (Phils.), Inc.; Metro Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Getz Pharma (Phils.), Inc. is seeking a Brand Manager for Respiratory Care to lead growth, market share, and profitability of their respiratory/asthma care brands through strategic marketing leadership and cross-functional collaboration.

You will develop and execute brand strategies, ensure impactful promotions, train field teams, and partner with Sales, Medical Affairs, Digital, and external agencies to strengthen brand presence across the healthcare landscape.

Qualifications

• Bachelor’s degree in business, marketing, pharmaceutical sciences or related field.
• 3–5 years of progressive experience in Marketing/Brand Management in ethical/pharmaceutical industry.
• Proven experience in developing and executing brand strategies, marketing plans, and product lifecycle management.
• Track record in defending and growing established brands.
• Experience with promotional campaigns, product launches, and cross-functional projects.
• Familiarity with financial modeling, P&L, ROI and payback calculations.

Responsibilities

• Lead strategic direction for assigned brands, aligning with commercial objectives and long-term priorities.
• Develop and execute strategic brand plans to strengthen market share and profitability.
• Identify business opportunities through market analysis, competitive intelligence, and customer insights.
• Drive launch excellence and timely execution of new product introductions across commercial functions.
• Monitor performance and sales trends to ensure achievement of brand targets.
• Lead forecasting activities for sales and inventory to support operations.

Skills

Brand management

Marketing strategy

Product lifecycle

Cross-functional collaboration

Market analysis

Financial modeling

Communication

Education

Bachelor's degree in business/marketing/pharmaceutical sciences

Job description

Brand Manager – Respiratory Care

You will play a pivotal role in driving the growth, market share, profitability, and overall performance of Getz Pharma’s Respiratory/Asthma Care brands through strategic marketing leadership and cross-functional collaboration.

You will also be the driving force behind the development and execution of impactful marketing plans and brand strategies leading the creation of promotional and communication materials, analyzing market trends and business opportunities, and strengthening brand presence across the healthcare landscape. You will champion product support initiatives while training and coaching the field force in product knowledge, customer engagement, and effective selling skills during cycle meetings

Job Responsibilities:

Be a Strategic Leader Driving Brand Growth and Market Excellence

• Lead and define the strategic direction for assigned brands, ensuring alignment with overall commercial objectives and long‑term business priorities

• Drive sustainable growth through the development of product vision, product positioning, marketing strategies, and lifecycle management plans

• Identify business opportunities through market analysis, competitive intelligence, customer insights, and demand forecasting

• Develop and execute strategic brand plans that strengthen market share, brand equity, and profitability across the healthcare landscape.

• Partner closely with HOM/MM/GPM and cross‑functional teams to develop product roadmaps and business plans that support organizational growth objectives.

Lead and Execute High‑Impact Marketing and Brand Strategies

• Develop, implement, and monitor integrated marketing, communication, and promotional programs to drive brand performance and customer engagement.

• Ensure all brand strategies and promotional activities are executed effectively within approved budgets and resource allocations.

• Analyze market dynamics, customer behavior, and competitive trends to optimize brand performance and identify new growth opportunities.

• Drive successful and timely execution of new product launches, ensuring alignment across all commercial functions.

• Monitor business performance, sales trends, and external market conditions to ensure achievement of brand objectives and commercial targets.

• Lead sales and inventory forecasting activities to support business continuity and operational efficiency.

Build Strong Partnerships Across Commercial and Healthcare Stakeholders

• Develop strong collaborative relationships across Sales, Marketing, Medical Affairs, Digital, and other cross‑functional teams to successfully execute brand initiatives and strategic projects.

• Partner closely with the Sales team to gather field insights, strengthen customer engagement strategies, and support effective promotional execution.

• Translate strategic priorities, product goals, and brand direction into clear communication across the organization to ensure alignment and execution excellence.

• Build and maintain mutually beneficial relationships with Key Opinion Leaders (KOLs), Healthcare Professionals (HCPs), Medical Societies, and Advocacy Groups to strengthen brand credibility and market presence.

• Collaborate with Medical Affairs in driving high‑level scientific engagement initiatives such as advisory board meetings and educational activities.

• Work closely with Digital teams and external agencies to develop impactful creative campaigns and communication materials.

Drive Operational Excellence and Field Effectiveness

• Ensure the Sales team is equipped with timely product resources, tools, and support needed to execute effectively in the field.

• Support capability building by training and coaching Sales teams on product knowledge, positioning, customer engagement, and selling excellence.

• Monitor execution effectiveness of marketing initiatives and implement improvements to maximize commercial impact.

• Ensure alignment between commercial activities, supply planning, and inventory management to support uninterrupted business operations and product availability.

Ensure Compliance and Ethical Business Practices

• Maintain and uphold Getz Pharma’s Code of Conduct and ethical business standards across all activities and engagements.

• Ensure strict compliance with Department of Health (DOH), Food and Drug Administration (FDA), and internal regulatory guidelines related to product promotion and communications.

• Ensure all marketing, promotional, and engagement activities are aligned with company policies and industry regulations.

Collaborate Cross‑Functionally to Deliver Business Impact

• Partner with Commercial, Medical, Regulatory, Finance, Supply Chain, and other key stakeholders to ensure seamless execution of strategic initiatives.

• Drive alignment across internal teams to strengthen execution excellence, accelerate growth opportunities, and deliver sustainable business results.

• Perform other job‑related duties and responsibilities that may be assigned from time to time in support of organizational priorities.

Key Requirements:

• Bachelor’s Degree in Business, Marketing, Pharmaceutical Sciences, or a related field.

• Minimum of 3‑5 years of progressive experience in Marketing, Brand/Product Management in the ethical/pharmaceutical industry.

• Proven experience in developing and executing brand strategies, marketing plans, and product lifecycle management initiatives.

• Track record in defending and growing established brands.

• Strong exposure to handling promotional campaigns, product launches, and cross‑functional commercial projects.

• Must be familiar with financial modeling and be able to understand, interpret and draw actions based on P&L, ROI and payback period calculations.

• High level of ownership, integrity, and commitment to delivering results in a compliant and ethical manner.