Brand Manager

tao foods company, inc.; Philippines; On-site; PHP 600,000 - 800,000; Full time

Job summary

tao foods company, inc. in the Philippines is seeking a brand manager to develop and execute brand strategies aligned with company objectives. The ideal candidate will manage overall brand performance and implement marketing campaigns while ensuring consistency across channels.

The role requires a graduate in Marketing or Business Management with at least 5 years of experience in brand management, creativity, and strong analytical skills.

Qualifications

• At least 5 years of experience in brand management, preferably in FMCG or food industry.
• Strong background in digital marketing and social media management.
• Creative, strategic, and results-driven.

Responsibilities

• Develop and execute brand strategies aligned with company objectives.
• Manage overall brand performance across marketing channels.
• Plan and implement marketing campaigns and promotions.

Skills

Brand management

Digital marketing

Social media management

Project management

Education

Graduate of Marketing or Business Management

Tools

Kantar

Nielsen

Microsoft Office

Job description

Job Responsibilities

• Develop and execute brand strategies aligned with company objectives and market trends
• Manage overall brand performance, ensuring consistency across all marketing channels
• Plan and implement marketing campaigns, promotions, and brand activations
• Oversee retail execution, merchandising initiatives, and kiosk/franchise branding activities
• Monitor and analyze market trends, competitor activities, and consumer insights using research tools such as Kantar, Nielsen, or NIQ
• Handle social media platforms, digital campaigns, and online community engagement
• Collaborate with sales, operations, creatives, and external agencies for campaign execution
• Track marketing performance metrics and prepare reports and recommendations for management
• Ensure proper implementation of brand guidelines across all materials and touchpoints
• Explore innovative marketing strategies using AI tools and emerging digital platforms to strengthen brand presence and consumer engagement

Qualifications

• Graduate of Marketing, Business Management, or any related field
• With at least 35 years of experience in brand management, preferably in the FMCG or food industry
• Experience in retail execution, brand activations, and kiosk/franchise development
• Strong background in digital marketing and social media management
• Knowledgeable in Kantar, Nielsen, or NIQ research tools
• Social media savvy and familiar with AI tools and digital platforms
• Excellent communication, presentation, and project management skills
• Creative, strategic, and results-driven
• Proficient in Microsoft Office and marketing analytics tools