Brand Growth Lead, Food & Confectionery

Rocket Recruitment Ph; Quezon City; On-site; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

Dynamic and supportive work culture

Growth opportunities in a national品牌

Values-led company (C.A.N.D.Y)

Job summary

Candy Corner Philippines Inc. is seeking an experienced Brand Manager to develop and implement marketing strategies that promote assigned brands, ensuring growth and profitability. You will build a strong brand image resonating with consumers and drive business expansion.

Responsibilities include formulating long-term brand strategy, conducting market research, and collaborating with product, sales, and creative teams to deliver integrated campaigns and ROI-focused initiatives.

Qualifications

• Minimum 3-5 years of brand management experience is required for this position.
• Proven experience in marketing, preferably in brand management or a similar role.
• Experience in handling multiple brands or a portfolio of products is advantageous.
• Experience in planning, executing, and evaluating marketing campaigns across various channels.
• Experience working with cross-functional teams, including sales, product development, and customer service.

Responsibilities

• Brand Strategy Development: Formulate the brand's long-term strategy, vision, and goals.
• Market Research and Analysis: Conduct market research to understand consumer behavior, preferences, and trends.
• Product Development: Collaborate with product development teams to ensure products align with brand positioning.
• Marketing Campaigns: Plan and execute advertising, promotions, and public relations activities.
• Sales Support: Develop trade marketing strategies to support sales channels and drive retail performance.
• Budget Management: Manage the brand's marketing budget and ROI.
• Brand Performance Monitoring: Track sales, market share, and consumer feedback and adjust plans.
• Brand Communication: Ensure consistent messaging across channels and touchpoints.
• Innovation and Adaptation: Stay updated on industry trends and adapt strategies.

Skills

Brand management

Marketing experience

Multi-brand experience

Campaign planning

Cross-functional teamwork

Job description

Candy Corner Philippines Inc. is seeking an experienced Brand Manager to develop and implement marketing strategies that promote assigned brands, ensuring growth and profitability. You will build a strong brand image resonating with consumers and drive business expansion.

Responsibilities include formulating long-term brand strategy, conducting market research, and collaborating with product, sales, and creative teams to deliver integrated campaigns and ROI-focused initiatives.