Brand Growth Lead - Category Strategy & Analytics

Firefly Electric & Lighting Corporation; Manila; On-site; PHP 1,000,000 - 1,600,000; Full time

Job summary

Firefly Electric & Lighting Corporation in Ermita Manila is seeking an experienced Category Manager to own the commercial performance and equity of the brand portfolio. You will lead multi-channel campaigns, interpret consumer insights, and drive top-line growth with a high-performing team.

This on-site role reports to the Marketing Director. The ideal candidate has a minimum of 8 years in brand management or trade marketing, plus at least 3 years in direct people management, and an MBA is

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 8+ years in brand management or trade marketing, with at least 3 years in people management.
• Proven track record in multi-channel campaigns, analysis, and data-driven decisions.
• Strong grasp of consumer behavior, branding frameworks, and product portfolio growth strategies.
• Excellent cross-functional project management and presentation skills.

Responsibilities

• Formulate and roll out integrated marketing plans across traditional and digital channels to drive brand awareness, revenue, and market penetration within assigned budget parameters.
• Directly manage and coach team members, managing performance metrics, work planning, and building a high-engagement, results-oriented team culture.
• Analyze consumer trends, shopper behavior, and competitive landscapes to convert data insights into winning category strategies.
• Partner closely with Product Development, Sales, Trade Marketing, and Creative teams to ensure seamless NPI and campaign alignment.
• Oversee category P&L inputs, optimizing marketing spend and evaluating campaign ROI to maximize top-line performance.

Skills

Brand management

Trade marketing

Multi-channel campaigns

People management

Analytics

Education

Bachelor’s degree in Marketing

MBA preferred

Tools

Google Analytics

Google Workspace

Job description

Firefly Electric & Lighting Corporation in Ermita Manila is seeking an experienced Category Manager to own the commercial performance and equity of the brand portfolio. You will lead multi-channel campaigns, interpret consumer insights, and drive top-line growth with a high-performing team.

This on-site role reports to the Marketing Director. The ideal candidate has a minimum of 8 years in brand management or trade marketing, plus at least 3 years in direct people management, and an MBA is