Category Manager - Hardware And Sanitary

Firefly Electric & Lighting Corporation; Manila; On-site; PHP 1,000,000 - 1,600,000; Full time

Job summary

Firefly Electric & Lighting Corporation in Ermita Manila is seeking an experienced Category Manager to own the commercial performance and equity of the brand portfolio. You will lead multi-channel campaigns, interpret consumer insights, and drive top-line growth with a high-performing team.

This on-site role reports to the Marketing Director. The ideal candidate has a minimum of 8 years in brand management or trade marketing, plus at least 3 years in direct people management, and an MBA is

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 8+ years in brand management or trade marketing, with at least 3 years in people management.
• Proven track record in multi-channel campaigns, analysis, and data-driven decisions.
• Strong grasp of consumer behavior, branding frameworks, and product portfolio growth strategies.
• Excellent cross-functional project management and presentation skills.

Responsibilities

• Formulate and roll out integrated marketing plans across traditional and digital channels to drive brand awareness, revenue, and market penetration within assigned budget parameters.
• Directly manage and coach team members, managing performance metrics, work planning, and building a high-engagement, results-oriented team culture.
• Analyze consumer trends, shopper behavior, and competitive landscapes to convert data insights into winning category strategies.
• Partner closely with Product Development, Sales, Trade Marketing, and Creative teams to ensure seamless NPI and campaign alignment.
• Oversee category P&L inputs, optimizing marketing spend and evaluating campaign ROI to maximize top-line performance.

Skills

Brand management

Trade marketing

Multi-channel campaigns

People management

Analytics

Education

Bachelor’s degree in Marketing

MBA preferred

Tools

Google Analytics

Google Workspace

Job description

Job Description:

About The Role

Location: Ermita Manila

Role Type: Full-Time / Onsite

Department: Marketing

Reporting To: Marketing Director

Drive top-line brand growth and execute category strategies that capture market share.

As the Category Manager, you are accountable for the commercial performance and equity of your assigned brand portfolio. You will develop multi-channel strategies, interpret consumer research to spot emerging trends, and lead high-performing teams to hit company targets.

Key Responsibilities

• Brand Strategy & Campaign Execution: Formulate and roll out integrated marketing plans across traditional and digital channels to drive brand awareness, revenue, and market penetration within assigned budget parameters.
• Team Leadership & Development: Directly manage and coach team members, managing performance metrics, work planning, and building a high-engagement, results-oriented team culture.
• Market Intelligence & Analytics: Analyze consumer trends, shopper behavior, and competitive landscapes to convert data insights into winning category strategies.
• Cross-Functional Collaboration: Partner closely with Product Development, Sales, Trade Marketing, and Creative teams to ensure seamless NPI (New Product Introduction) and campaign alignment.
• Commercial & Budget Management: Oversee category P&L inputs, optimizing marketing spend and evaluating campaign ROI to maximize top-line performance.

What You Need To Succeed

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 8 years in brand management or trade marketing, including at least 3 years in a direct people-management capacity.
• Proven track record in multi-channel campaign planning, competitive analysis, and leveraging analytics platforms for data-driven decisions.
• Strong grasp of consumer behavior, branding frameworks, and product portfolio growth strategies.
• Outstanding cross-functional project management skills, strong presentation abilities, and proficiency in business tools (e.g., Google Workspace, analytics software).