Brand Growth & Activation Lead (Dermocosmetics)

Healthspan Global Inc.; Makati; On-site; PHP 600,000 - 1,100,000; Full time

Job summary

Healthspan Global Inc. is seeking a Marketing Manager to drive brand marketing initiatives in collaboration with the Marketing Manager, Sales Manager, and Principal of Meso. You will translate strategic annual plans into quarterly calendars and lead campaigns, launches, and digital marketing efforts.

You will conduct market research, guide field activities with the Sales team, and manage the Sales Enablement Toolkit to support revenue growth with measurable ROI.

Qualifications

• Graduate of Marketing, Commerce, Business Studies/Management, or related.
• 3 years of Marketing work experience in FMCG or Dermocosmetic/Medical Aesthetic marketing.
• Experience in handling new customer/patient acquisition growth is an advantage.
• English communication skill level: can communicate effectively and spontaneously without much difficulty and can produce detailed and well-structured texts on a wide range of subjects.
• Experience in creating and monitoring Marketing Budgets is an advantage.

Responsibilities

• Develops and implements marketing plans in collaboration with the Marketing Manager, Sales Manager, and Principal of Meso.
• Translates annual strategy quarterly marketing calendars in support of the overall brand goals.
• Develops and leads marketing plans, including, but not limited to, brand positioning, launches, campaigns, and digital marketing plans.
• Conducts market research and analysis to identify emerging trends, consumer insights, and competitive landscape, translating findings into actionable strategies and recommendations.
• Acts as the primary operational liaison between the Brand, Sales, and the Principal.
• Assists the Marketing Manager in collaborating with CEO and COO on Brand Marketing ideas.
• Collaborates with the Sales team to translate marketing plans into field-ready activities and provide field support when needed.
• Develop, curate, and maintain the comprehensive Sales Enablement Toolkit for the sales team (e.g., automated sales battlecards, digital clinical brochures, competitive content analysis)
• Recruit, manage, and activate key physician opinion leaders (KOLs) along with the Sales and Marketing leadership across the medical aesthetic community with measurable commercial ROI and account activation.
• Monitors Marketing KPIs and provides actionable solutions to ensure metrics are on track.
• Manages the marketing budget (ROAS) and ensures maximization of ROI and marketing impact.
• Monitors marketing performance metrics and key performance indicators (KPIs), providing regular reports to senior leadership on campaign effectiveness, market trends, and opportunities for improvement.
• Performs related tasks that may be assigned by management from time to time.
• Produce quality outputs and satisfy service level agreements with internal and external customers.
• Lives out the Vision, Mission and Values of the organization.
• Adheres to the company rules/regulations, policies, code of conduct/employee handbook, standard operating procedures, work instructions and protocols.

Skills

Marketing

Budget management

English communication

Education

College degree in Marketing/Commerce/Business

Job description

Healthspan Global Inc. is seeking a Marketing Manager to drive brand marketing initiatives in collaboration with the Marketing Manager, Sales Manager, and Principal of Meso. You will translate strategic annual plans into quarterly calendars and lead campaigns, launches, and digital marketing efforts.

You will conduct market research, guide field activities with the Sales team, and manage the Sales Enablement Toolkit to support revenue growth with measurable ROI.