Brand Communications & KOL Partnerships Manager

Procter & Gamble; Manila; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Procter & Gamble Manila is seeking a commercially minded Brand Communications & KOL Partnerships Manager to lead influencer, creator, celebrity, and PR talent ecosystems end-to-end. You will sit at the intersection of Category, Communications, and Purchasing, shaping strategy, governance, and execution to drive brand growth and business results.

You will own KOL strategy, partner lifecycle, brand reputation stewardship, and commercial negotiations, building a sustainable creator ecosystem,

Qualifications

• Significant experience in Brand Communications, PR, Influencer Marketing or KOL partnerships.
• Proven ability to manage complex partnerships and negotiations.
• Strong commercial mindset with governance and risk awareness.

Responsibilities

• Own the complete KOL partnership lifecycle from identification to measurement.
• Lead negotiations, contracting, and briefings with talent agencies and creators.
• Drive brand reputation stewardship and ensure governance and compliance.
• Collaborate with category, communications and purchasing teams to optimize investments.
• Develop scalable processes and governance across the KOL ecosystem.

Skills

Brand Communications

PR

Influencer Marketing

KOL Partnerships

Talent Management

Brand Reputation

Job description

Job Location

MANILA NET PARK OFFICE

About the Role

We are looking for a commercially minded and strategically driven Brand Communications & KOL Partnerships Manager to lead our influencer, creator, celebrity, and PR talent ecosystem end-to-end. Sitting at the intersection of Category, Communications, and Purchasing, this role combines brand strategy, communications excellence, relationship management, reputation stewardship, and commercial negotiation to build high-impact partnerships that drive both brand growth and business results. As the internal owner of KOL and PR talent partnerships, you will be responsible for building a sustainable creator ecosystem, managing strategic talent relationships, and ensuring all partnerships are aligned with brand objectives, governance standards, and reputation management requirements. You will also serve as a steward of brand reputation, ensuring every partnership strengthens brand equity, protects consumer trust, and meets the highest standards of compliance and responsible communications. This is an opportunity for someone who thrives in both strategy and execution, and who understands that the most valuable partnerships are not simply the most visible, but the ones that create meaningful impact for consumers, brands, and business growth.

What You'll Own

KOL & Talent Strategy

Develop and lead KOL, influencer, and talent strategies that support brand, communication, and business objectives. Identify, source, and cultivate relationships with relevant KOLs, creators, celebrities, agencies, and talent managers. Build and maintain a diverse and future-ready creator ecosystem aligned with brand growth ambitions. Stay ahead of emerging trends, talent movements, audience behaviors, and market dynamics within the influencer landscape.

End-to-End KOL Partnership Management

Own the complete KOL partnership lifecycle: Identification - Evaluation - Outreach - Negotiation - Contracting - Briefing - Execution - Measurement - Optimization. Lead talent selection and partnership development from concept through execution. Build long-term strategic relationships with key talent partners and agencies. Ensure every partnership delivers against communication objectives, commercial expectations, and brand standards. Establish scalable ways of working and governance processes across the KOL ecosystem.

Brand Reputation & Communications Stewardship

Own brand reputation and brand safety across all influencer, creator, and talent partnerships. Evaluate and approve partnerships based on brand fit, audience quality, values alignment, and reputational risk. Ensure all KOL activities comply with brand guidelines, governance requirements, industry regulations, and responsible communication practices. Partner closely with Communications and Corporate Affairs teams to maintain alignment with reputation and stakeholder priorities. Lead risk monitoring, issue management, and cross-functional escalation processes to protect consumer trust and brand equity.

Commercial & Negotiation Leadership

Lead negotiations with talent, agencies, and representatives, balancing relationship management with strong commercial discipline. Partner closely with Purchasing to secure competitive commercial terms and drive investment efficiency. Negotiate talent fees, deliverables, exclusivity requirements, content rights, usage rights, amplification opportunities, and partnership structures. Challenge proposals constructively to maximize value while maintaining strong and sustainable relationships. Drive governance, transparency, and accountability across all talent investments.

Cross-Functional Leadership

Partner closely with Category teams to translate business priorities into talent and creator strategies. Collaborate with Communications teams to maximize earned, owned, and social-impact opportunities. Work with Purchasing teams to ensure commercial excellence, contracting compliance, and investment optimization. Act as the connective point between Category, Communications, and Purchasing to create a seamless and best-in-class KOL operating model. Influence senior stakeholders through insights, recommendations, and performance-driven decision making.

Execution, Measurement & Performance

Lead campaign execution from briefing and content development through publishing, amplification, and campaign closeout. Define success metrics and establish performance frameworks across influencer partnerships. Track, evaluate, and optimize KOL performance, effectiveness, and ROI. Build robust evaluation models that assess: Brand fit, Audience quality, Reach and influence, Engagement, Content effectiveness, Business impact, Commercial value. Translate learnings into stronger partnership strategies and investment decisions.

Who We’re Looking For

Significant experience in Brand Communications, PR, Influencer Marketing, KOL Partnerships, Talent Management, Brand Reputation, or related fields. Deep understanding of the influencer, creator, and media landscape, with a strong network of industry relationships. Proven track record managing complex partnerships and negotiating high-value talent agreements. Strong commercial acumen with experience managing significant marketing or partnership investments. Experience working across multiple stakeholder groups, particularly Category, Communications, Procurement/Purchasing, and external agencies. Strong understanding of brand governance, reputation management, risk mitigation, and responsible communications. Highly relationship-oriented, with the confidence and influence to negotiate effectively and challenge constructively when required. Strategic thinker with exceptional executional rigor and attention to detail. Comfortable operating with autonomy while managing multiple workstreams and stakeholders. Analytical and performance-driven, leveraging data and insights to inform talent decisions and investment choices.

Job Qualifications

A communications leader with a commercial mindset, a strong industry network, and a passion for building partnerships that drive meaningful business and brand impact. Someone who can serve as the organization's KOL and PR powerhouse - bringing together strategic thinking, reputation stewardship, relationship leadership, and commercial excellence to identify the right talent, secure the right partnerships, and deliver measurable results from start to finish. Most importantly, someone who understands that great partnerships are not about who is the most famous, but who is the most credible, relevant, and impactful partner for the brand—and how to unlock maximum value from every relationship.

Job Schedule

Full time

Job Number

R000160607

Job Segmentation

Experienced Professionals

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.