Baguio City Local Marketing Lead (Events & Campaigns)

HRTx Inc; Tili; On-site; PHP 450,000 - 600,000; Full time

Job summary

HRTx Inc. is seeking an Area Marketing Manager to lead local marketing across our Baguio City properties. The role focuses on executing campaigns, events, and promotions to drive foot traffic, tenant engagement, and brand visibility.

You will partner with local teams to ensure compelling guest experiences while supporting business objectives and brand consistency in all marketing materials.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in marketing, preferably in retail, property, or lifestyle destinations.
• Strong organizational, project management, and communication skills.
• Experience in event planning, promotions, and community engagement.

Responsibilities

• Plan and implement local marketing campaigns and promotions to boost foot traffic and sales.
• Coordinate and execute events, activations, and community initiatives.
• Support brand consistency and ensure marketing materials align with corporate branding.
• Collaborate with leasing and tenant teams to promote store openings, sales, and special offers.
• Monitor marketing performance metrics and prepare reports on campaign effectiveness.
• Manage local budgets and vendor relationships for marketing activities.
• Engage with local communities, media, and partners to enhance visibility and reputation.

Skills

Local market knowledge

Campaign management

Event planning

Budgeting

Communication

Independent work

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

CRM software

Job description

HRTx Inc. is seeking an Area Marketing Manager to lead local marketing across our Baguio City properties. The role focuses on executing campaigns, events, and promotions to drive foot traffic, tenant engagement, and brand visibility.

You will partner with local teams to ensure compelling guest experiences while supporting business objectives and brand consistency in all marketing materials.