B2B Marketing Manager

Sony Pictures Entertainment; Mexico; On-site; MXN 900,000 - 1,100,000; Full time

Job summary

Sony Pictures Entertainment in Mexico invites a Marketing Manager to lead B2B marketing for FAST channels and Ad Sales, spanning U.S. Hispanic, Mexico, Brazil, and Panregional markets.

The role sits at the intersection of platform distribution and ad sales, driving partner engagement and marketing execution. You will coordinate marketing assets, support trade communications, and collaborate with multiple internal teams to ensure consistent branding and timely campaigns across TV networks, FAST,

Qualifications

• 5–7 years of experience in marketing in media, entertainment, or digital streaming.
• Experience supporting B2B marketing, ad sales, or distribution initiatives.
• Strong understanding of the FAST/CTV/OTT ecosystem.
• Experience working across multiple markets, ideally U.S. Hispanic and/or Latin America.
• Strong communication skills in English and Spanish; Portuguese is a plus.

Responsibilities

• FAST Channels – B2B & Platform Marketing Support: coordinate campaigns and assets.
• Ad Sales Marketing (Panregional & Mexico): develop materials and align with priorities.
• Creative & Content Coordination: work with creative teams on assets and branding.
• Cross-Functional Coordination: align with product, content, and communications teams.

Skills

B2B marketing

Ad Sales

Project management

Cross-market coordination

Marketing strategy

Job description

B2B Marketing Manager – FAST Channels & Ad Sales (B2B)

Role Summary
Mexico | SPT U.S. Hispanic & Latin America

B2B Marketing Manager – FAST Channels & Ad Sales (B2B)
Role Summary
Mexico | SPT U.S. Hispanic & Latin America
The Marketing Manager will support the development and execution of B2B marketing initiatives for SPT’s FAST channels and Ad Sales business across U.S. Hispanic, Mexico, Brazil, and Panregional markets. This role sits at the intersection of FAST distribution and Ad Sales, helping drive partner engagement, commercial positioning, and marketing execution across platforms.
The position will focus on supporting FAST channel growth through platform marketing coordination while also contributing to advertising sales materials, trade communications, and client-facing initiatives across TV Networks, FAST, and YouTube.
Key Responsibilities
FAST Channels – B2B & Platform Marketing Support

• Support marketing initiatives for FAST channel distribution across platform partners (e.g., Samsung TV Plus, Pluto TV, Roku, Vizio, etc.)
• Coordinate delivery of marketing assets for platform onboarding, promotions, and seasonal/tentpole initiatives
• Assist in managing partner marketing calendars and ensuring timely execution of campaigns and promotional placements
• Track and report on platform marketing performance metrics (e.g., impressions, CTR, placements)

Ad Sales Marketing (Panregional & Mexico)

• Support the development of B2B marketing materials for Ad Sales, including presentations, one-sheets, and sales collateral across TV Networks, FAST, and YouTube
• Partner with Ad Sales teams to align marketing materials with commercial priorities and client needs
• Assist in the execution of trade marketing initiatives, industry events, and client-facing campaigns

Creative & Content Coordination

• Collaborate with internal creative teams to develop and deliver marketing assets (key art, videos, digital assets) for FAST channels and Ad Sales initiatives
• Ensure consistency of branding and messaging across platforms and materials
• Support the development of content calendars and promotional toolkits

Cross-Functional Coordination

• Work closely with FAST Channel product team, Content Strategy, Distribution, Ad Sales, Creative, and Corporate Communications teams to ensure alignment across initiatives
• Support internal and external communications, including trade announcements and partner updates
• Manage timelines, deliverables, and approvals across multiple stakeholders and markets

Qualifications

• 5–7 years of experience in marketing, preferably within media, entertainment, or digital/streaming environments
• Experience supporting B2B marketing, ad sales, or distribution-related initiatives
• Strong understanding of the FAST/CTV/OTT ecosystem is preferred
• Experience working across multiple markets, ideally U.S. Hispanic and/or Latin America
• Strong organizational and project management skills with attention to detail
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication skills: fluency in English and Spanish required, Portuguese is a plus