AVP, Marketing Services & Digital Growth

HSBC; Philippines; On-site; PHP 2,500,000 - 4,500,000; Full time

Job summary

HSBC Philippines is seeking an AVP of Marketing Services to manage content for Social Platform channels and drive business KPIs. The role focuses on channel operations, performance optimization, and alignment with business strategy and regulatory guidelines in the Philippines market.

You will lead cross-functional teams, oversee content creation, and collaborate with internal and external stakeholders to deliver compelling campaigns across HSBC’s digital channels.

Qualifications

• At least three years working experience in Channel / Platform Management.
• Ability to work in a fast-paced environment and practice agile ways of working.
• Strong leadership, project management and partner management skills.
• Strong interpersonal skills and ability to motivate others.
• Strong communication, analytical and multi-tasking skills.
• Self-motivated, results-driven and with passion in innovation to deliver incremental value to the business.
• Strong attention to detail and a creative mindset.
• Knowledge and familiarity with back-end channel requirements is an advantage.
• Experience in using Adobe Analytics, Adobe Creative Cloud (Photoshop, InDesign, Dreamweaver), Tealium Tool, Looker Analytics is an advantage.

Responsibilities

• Overall design and campaign management in the digital and social space.
• Lead the formulation, development, management and execution of strategies for Social Platform channels.
• Achievement of KPIs and budget management for campaigns.
• Reinforce HSBC's position through content produced in our public platforms.
• Manage day-to-day operations of HSBC Social Media Platforms with cross-functional coordination.
• Provide channel performance metrics and market trend analysis.

Skills

Channel / Platform Management

Agile working

Leadership

Project management

Stakeholder management

Communication

Multi-tasking

Creative mindset

Data analysis

Education

Bachelor's Degree

Tools

Adobe Analytics

Adobe Creative Cloud

Photoshop

InDesign

Dreamweaver

Tealium

Looker

Job description

HSBC Philippines is seeking an AVP of Marketing Services to manage content for Social Platform channels and drive business KPIs. The role focuses on channel operations, performance optimization, and alignment with business strategy and regulatory guidelines in the Philippines market.

You will lead cross-functional teams, oversee content creation, and collaborate with internal and external stakeholders to deliver compelling campaigns across HSBC’s digital channels.