Associate, Addressable Media (Programmatic)

Omnicom Media; Taguig; On-site; PHP 360,000 - 600,000; Full time

Job summary

The KINESSO team in Manila is hiring an Associate, Addressable Media (Programmatic) to manage setup and day-to-day operations of campaigns across display, video, mobile, and social.

You will optimize campaigns, monitor KPIs, and collaborate with DSP partners and senior team members to drive performance while learning our ad tech stack and client delivery processes.

Qualifications

• Bachelor’s Degree in Advertising, Communications, Finance, Management, or related program.
• 1 year of experience in digital media across display, video, social and/or mobile.
• Experience with audience-based RTB media and bid optimization to meet pacing and performance goals.
• Solid grasp of digital media systems and tools (ad servers, tagging, verification, viewability).
• Proficiency in MS Excel; pivot tables and lookup functions.

Responsibilities

• Delegate and verify accuracy of data entry tasks
• Coordinate tagging & pixeling workflow with ad ops during campaign setup
• Own scheduling, calendar invites, and note-taking for vendor meetings
• Build out IO and tactics in DSP/PMD per direction of senior team members
• Assist in prelaunch QA
• Monitor daily pacing and performance reporting from DSPs and other sources
• Perform basic analysis and execute daily optimizations
• Collaborate with DSP reps and senior team members on optimization tactics
• Identify and escalate issues to internal/external contacts
• Assist senior team members with client deliverables
• Participate in weekly status meetings with agency partners

Skills

Programmatic media

RTB bidding

Data analysis

Excel / Pivot tables

Digital advertising

Education

Bachelor’s Degree in Advertising, Communications, Finance, Management, or related program

Tools

Ad servers

Tagging tools

Job description

Legal Entity: Kinesso Philippines, Inc. (a member company of Omnicom Media Philippines)

ABOUT US

Omnicom Media Group (OMG) is a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world’s most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.

We are looking for an ASSOCIATE, ADDRESSABLE MEDIA (PROGRAMMATIC) who can join our KINESSO team:

ABOUT THE TEAM

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

THE ASSOCIATE, ADDRESSABLE MEDIA (PROGRAMMATIC) ROLE

The Associate, Addressable Media, is responsible for the setup, execution, and day-to-day operations of programmatic campaigns across various media types and platforms including display, video, mobile, and social. This individual will hone their optimization and strategic skills and ensure that KPIs are achieved for all assigned IOs. This role has a steep learning curve, but there is also room for a tremendous amount of development as you learn the intricacies and applications of our various ad tech partners.

RESPONSIBILITIES

Admin (20%)

• Delegate and verify accuracy of data entry tasks
• Coordinate tagging & pixeling workflow with ad ops during campaign setup
• Own scheduling, calendar invites, and note-taking for vendor meetings

Campaign Tasks (60%)

• Own scheduling, calendar invites, and note-taking for vendor meetings
• Build out IO and tactics in DSP/PMD per direction of senior team members
• Assist in prelaunch QA
• Monitor daily pacing and performance reporting from all relevant sources: DSP, 3PAS, 3PAV, etc.
• Perform basic analysis and execute daily optimizations
• Proactively collaborate with DSP reps and senior team members on optimization tactics
• Identify and elevate any issues to appropriate internal/external contacts
• Assist senior team members with client deliverables
• Participate in weekly status meetings with agency partners

Learning/Development (20%)

• Become an expert in assigned platform(s), mastering the nuances and best practices of campaign setup, execution, and optimization options
• Attend training courses per manager direction
• Develop a functional understanding of Kinesso capabilities, internal tools, and our client business
• Assist with presentation of case studies to internal Kinesso team

DESIRED SKILLS & EXPERIENCE

• Bachelor’s Degree in Advertising, Communications, Finance, Management, or any related program
• 1 year of experience in digital media across display, video, social and/or mobile; a minimum of 9 months of in-console experience with audience-based RTB media with the ability to manage bid pricing and optimization levers to meet client pacing and performance goals
• Command of digital media math
• Solid grasp of digital media systems and tools (i.e.: ad servers, tagging, ad verification, viewability)
• Understanding of ad networks, exchanges and/or auction marketplaces and ability to define “programmatic buying”
• Proficiency in MSFT Office; with particular experience in manipulating data within Excel (pivot tables, lookup functions, etc.)
• Strong analytical, problem solving, and critical thinking skills
• Can multi-task, prioritize, and work both collaboratively & autonomously
• Maintaining a profound attention to detail in a fast-paced environment
• Ability to quickly learn new technologies and stay on top of a constantly evolving suite of platforms, vendors, and inventory offerings