Assistant Manager, Driver Acquisition Strategy

Grab PH; Marikina; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex benefits

Parental leave

Birthday leave

LASA volunteering leave

Grabber Assistance Programme

FlexWork arrangements

Job summary

Grab Philippines is hiring to lead the Driver Acquisition Team, driving end-to-end driver acquisition, onboarding, and performance analytics for the Philippines market.

You will align with internal partners and external vendors to execute acquisition campaigns, define KPIs, and deliver weekly performance updates to senior leadership.

Qualifications

• Bachelor's Degree in Marketing or related 4-year course.
• Strong background in lead generation, multi-funnel acquisition, talent sourcing, or recruiting.
• Experience with 2-wheel rider acquisition is a plus.
• Must be knowledgeable about transport and automotive industry; driving is a plus.
• Excellent communication and attention to details.
• Proficient with Microsoft/Google productivity tools; SQL knowledge is a big plus.
• Agile mindset; able to adapt to fast-paced environment and tight deadlines.
• Comfortable with ambiguity and able to think strategically.

Responsibilities

• Lead end-to-end driver acquisition activities: strategy, lead generation, planning, ground execution, and activation.
• Build driver onboarding lifecycle from pre-onboarding to activation.
• Lead strategic discussions with internal and external partners.
• Ensure clear driver acquisition journey and training methods.
• Analyze results, improve processes, and track acquisition trends for key topics.
• Advise department heads on new processes and provide updates to senior management.
• Collaborate with brand/marketing teams to identify collaborative wins.
• Work with analytics to build funnel performance monitoring and demographics tracking.
• Manage direct reports KPI and performance.
• Create and update acquisition dashboards and databases.

Skills

Lead generation

Multi-funnel acquisition

Talent sourcing

Driver acquisition knowledge

Strong communication

SQL knowledge

Agile mindset

Analytical thinking

Problem solving

Education

Bachelor's Degree in Marketing or related 4-year course

Tools

Microsoft tools

Google productivity tools

Job description

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to know our Team:

• The Driver Operations team is part of the Country Operations group which is part of the broader Operations group handling end to end driver partner quality experiences and back-end operations. Part of the group is also actively involved in all Safety & Fraud related activities.
• The Driver Operations team supports all Grab's business verticals and operations in the Philippines, and is responsible for all driver-related aspects of the platform.
• As a team, it helps influence the overall strategic direction of the company supporting the top management with driver partners and related management and insights.

Job Description

Get to know the Role:

You will be leading and managing overall acquisition related operations in the Driver Acquisition Team.

• Manage and lead end-to-end driver acquisition activities (strategy conceptualization, lead generation, planning, ground execution, and activation).
• Build driver onboarding lifecycle -- from pre-onboarding to driver activation.
• Lead strategic discussions with internal and external partners.
• Ensure that driver acquisition journey and training methods are clear and concise, thus resulting in partner-riders that are well educated in the system.
• Conduct results analysis, process improvement, and tracking and compiling acquisition results trends for high impact strategic topics.
• Advise each department head on implementation of new processes and provide timely updates to senior management (e.g. strategic analysis, project updates, etc).
• Act as liaison with other teams such as brand marketing, local marketing, engagement marketing, etc to identify opportunities for collaborative wins.
• Work with the analytics team to build a monitoring system for funnel performance, lead quality, and demographic mix.
• Manage direct reports KPI and performance.

The day-to-day activities:

• Work with internal and external stakeholders to reach driver acquisition and activation targets.
• Meet with other departments/business verticals to report current performance and acquisition results.
• Define and regularly update team KPI.
• Create end-of-week reports.
• Conceptualize and execute regular acquisition campaigns.
• Support on-ground acquisition activities and work with external vendors to plan and execute acquisition events.
• Lead strategic discussion with internal and external business verticals.
• Create and update acquisition dashboard and database.

Qualifications

The must haves:

• Bachelor's Degree in Marketing or any related 4-year related course
• Strong background in lead generation, multi-funnel acquisition, talent sourcing, or recruiting. Experience with 2-wheel rider acquisition is a plus.
• Must be knowledgeable about transport, cars and the automotive industry, preferably knows how to drive.
• Very strong communication skills and attention to details
• Proficient in Microsoft/Google productivity tools. Experience within SQL and able to write queries (a huge plus).
• Comfortable to work on multiple projects and has an agile mindset to adapt to our fast-paced environment and tight deadlines.
• Comfortable with ambiguity (i.e. receiving 'blank sheet of paper' assignments.
• You are intellectually curious, highly analytical and able to problem solve, think & debate strategically

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.