Assistant Brand Manager

Star Paper Corporation; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Star Paper Corporation in the Philippines is seeking an Assistant Brand Manager to develop and maintain the brand's long-term strategy, and to execute comprehensive marketing plans. The role involves defining the brand mix, pricing, packaging, trade merchandising, advertising, and promotions while allocating the budget accordingly.

You will lead the business unit team, drive profit, volume and market share objectives, and manage multiple brands across the P&L, ensuring alignment with sales goals

Qualifications

• Bachelor's degree in Marketing/Business or related field.
• At least 3 years of working experience in marketing.
• Background in Sales & Marketing strategies.
• Skills: Brand Management, Product Development, Brand Activation, Sales & Marketing.

Responsibilities

• Develop effective marketing plans to support sales programs.
• Use marketing tools to create comprehensive plans.
• Determine pricing strategy to maximize market impact.
• Build a strong marketing organization capable of executing plans.
• Use media to deliver marketing plans.
• Leverage strong Brand Management background.
• Establish and monitor budgets for marketing activities.
• Ensure marketing plans align with sales objectives.
• Regularly visit the market to assess conditions.
• Review and update programs to respond to market changes.
• Analyze weekly, monthly, and annual sales by SKU/Area to identify gaps.
• Engage in new product searches to improve offerings.

Skills

Brand Management

Product Development

Brand Activation

Sales and Marketing

Marketing Strategies

Education

Bachelor's/College Degree

Professional License

Post Graduate Diploma/Master's Degree in Business/Marketing

Job description

I. JOB SUMMARY:

To develop, establish and maintain marketing plans, programs & strategies of a profit center or business unit.

An Asst. Brand Manager is responsible for formulating the brand’s long-term strategy and developing and executing marketing plans. He defines the brand’s mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. He executes marketing initiatives in support of long term strategies through leadership of the business unit team. They are accountable for delivering the brand’s profit, volume and market share objectives. This position supervises the business unit team on assigned brands or will manage smaller brands in all aspects of the P&L.

II. JOB REQUIREMENTS:

1. Candidate must possess at least Bachelor's/College Degree, Professional License (Passed Board/Bar/Professional License Exam), Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing or equivalent.

2. At least 3 Year(s) of working experience in the related field is required for this position.

3. At lease with background in Sales & Marketing strategies.

4. Required Skill(s): Brand Management, Product Development, Brand Activation, Sales and Marketing, Marketing Strategies

5. Preferably Assistant Manager/Manager specialized in Marketing/Business Development or equivalent.

III. DUTIES & RESPONSIBILITIES:

1. Develop effective marketing plans to support sales programs

2. Use effective marketing tools to come up with marketing plans:

3. Determine the effective pricing strategy to achieve maximum market impact.

4. Insure a strong marketing organization capable of pushing planned marketing activities

5. Use effective media to deliver marketing plans

6. With strong Brand Management background

7. Establish, propose and monitor the right budget to insure effective marketing activities

8. Insure that marketing plans are in synch with sales objectives.

9. Regularly visit the market to see actual ground conditions.

10. Regularly review and update all marketing programs to adapt to changing market conditions

11. Get and review weekly, monthly, annual sales figures by SKU and Area to see where there are gaps in the sales performance needing marketing intervention.

12. Actively engage in search for new products to improve the product offering of the company