JOB PURPOSE
Provides overall creative direction and leadership in the development and delivery of design services, particularly in concept and line development.
JOB DUTIES AND RESPONSIBILITIES
- Spearhead trend research on forthcoming trends & directions in fashion.
- Develop and present new season concept, fabric and color direction.
- Responsible for putting together a comprehensive and well-edited collection in line with the agreed concept and overall business strategy.
- Lead all concept, line planning and line presentation meetings.
- Monitor customer feedback in relation to design.
- Conduct regular market reviews and competitive checks.
- Competent in dealing with the technical requirements of the job , including material sourcing and development.
- Ensure compliance in Merchandise Working Calendar (MWC) Timelines & policies
*Note: Other duties related to the responsibilities and output of the position but not included in this document may be assigned by the immediate superior.
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS
- Working conditions are normal for an office environment.
- Must be able to successfully operate in a fast-paced changing environment working on multiple projects and cross functional teams.
QUALIFICATIONS
EDUCATION REQUIRED
- Fine Arts, Advertising, Industrial Design, Clothing Technology, Fashion and Merchandising, Textile and Garments Technology, or other fashion-related course
EXPERIENCE
- Minimum of 5 years related working experience
COMPETENCIES
KNOWLEDGE
- Design Principles: using color combination design elements and the execution of design using various media
- Garment Technology: basic fiber and textile properties; basic garment construction and patterns; fashion illustration and design
- Merchandising: able to interpret and understand the merchandise cycle, the fashion and retail industry
- Brand: familiarity with the brand and its target market.
SKILLS
- Can translate artistic concepts and ideas in CorelDraw, Adobe Photoshop or Macromedia, Free hand formats.
- Can articulate ideas and opinions verbally.
- Leadership and people-handling skills.
- Possess strong presentation, listening, verbal and written communication skills.
- Ability to analyze a problem skillfully, formulate a logical rationale and take decisive action.
- Demonstrate organizational ability to facilitate multi-tasking in a fast-paced environment.
- Skilled in building cross-functional and cross-divisional partnerships.
- Excellent analytical, verbal, and written skills
ATTITUDE
- Honest and trustworthy – integrity in every aspect related to the job
- Committed and dedicated – willingness to invest time and effort in doing one’s job
- Highly innovative, creative and resourceful
- Independent and self-reliant
- Forward-thinking, optimistic and open-minded
- Decisive, assertive and display managerial courage
- Flexible and adaptive to change (both external and internal)
- Stamina – physical, mental and emotional "stick-to-it-tiveness"
- Enthusiasm – ability to stay interested and excited about the job
- Ability to adapt easily to diverse audiences and environments.
- Sense of initiative
- Innovativeness
- Self-reliant
- Results oriented
- Proactive