Analyst, Specialist Campaign Management, Transformation and Data

DBS; Hinoba-an; On-site; PHP 994,000 - 1,392,000; Full time

Job summary

DBS India seeks an experienced Campaign Ops Developer to own and execute marketing campaigns across Consumer Banking Group teams. You will act as a single point of contact for communications and ensure campaigns follow approved CRT with zero errors.

You will utilize Unica and other enterprise tools to maximize data-driven campaign features, perform QA, and deliver timely results. Strong SQL skills and cross-team collaboration are required.

Qualifications

• Bachelor/PG in CS/IT required or preferable
• Extensive experience with at least one Enterprise Marketing tool (Unica/Adobe Campaigns/Oracle Eloqua) is essential
• 7–10 years of relevant experience in marketing technology and campaign ops

Responsibilities

• Create campaign lists per approved CRT
• Adhere to Campaign ToR to ensure zero error rate
• Execute daily interactive workflow with QC (Maker-Checker)
• Leverage Unica and other platforms to maximize feature usage
• Design, QA, and execute campaigns on time per marketing needs
• Prioritize multiple business-critical tasks in an agile environment

Skills

HCL UNICA

SQL

Adobe Campaigns

Oracle Eloqua

Big Data

Product knowledge

Campaign design

Education

Bachelor / PG in Computer Science / IT

Tools

HCL UNICA

Adobe Campaigns

Oracle Eloqua

Job description

Job Purpose: 1. SPOC for Customer Communications for Marketing / Product / portfolio Teams for Consumer Banking Group 2. As a Campaign Ops Developer, you are accountable in executing of planned campaigns to help business teams to achieve business targets.

Key accountabilities:

• Ensure that Campaign list is created as per approved CRT
• Adhere to Campaign ToR to ensure “Zero” Error Rate
• Execute everyday Interactive workflow and procedures with QC (Maker-Checker)

Job Duties and Responsibilities:

• Ensure 100% utilization of data led features of existing platforms in CMP e.g. Unica Opportunity Detect and Interact. Work with campaign operations team members to ensure that the full capability of these features are implemented in campaigns
• Ensuring best practice in campaign design, build, QA & execution on time and as per CRT.
• Being able to prioritize multiple tasks-based business critical outcomes and be able to work in an agile manner to deliver to marketing needs under guidance of TL.

Requirements:

• 7 to 10 years of experience (based on the post)
• Good academic background
• Should be self-motivated and adaptable.
• Should be focused and well organized

Education / Preferred Qualification:

• Bachelor / PG degree in Computer science / IT is preferable
• Extensive experience in at least one Enterprise Marketing tool

Core Competencies:

• Designing campaigns
• Campaign Performance Tracking

Technical Competencies:

• Hands on Experience in using Enterprise Marketing tool like HCL UNICA is MUST; Adobe Campaigns and Oracle Eloqua etc… is a PLUS
• Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational data bases.
• Any Product Business Knowledge is preferable
• Understanding of Big Data systems is beneficial
• Work both independently and collaboratively in gathering requirements with minimal supervision.
• Good written and oral communication skills

Work Relationship:

Healthy communications with analytics, data, channel and other technical teams, and the Marketing and the Product spoc’s

DBS India - Culture and Behaviour:

• Drive performance through Value Based Propositions
• Build pride and passion to protect, maintain and enhance DBS’ image and reputation
• Enhance knowledge base, build skill sets & develop competencies
• Invest in team building & motivation through ideation & innovation
• Execute at speed while maintaining error free operations
• Develop a passion for performance and grow the talent pool
• Maintain the highest standards of honesty and integrity

Location: Mumbai Job: Analytics Schedule: Regular Employee Status: Full time

DBS is more than a bank — we're shaping the future of finance and communities. With innovation at our core and impact in our DNA, we go beyond banking to build careers, relationships, and a better world. DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 15 consecutive years from 2009 to 2023. DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets and is committed to building lasting relationships with customers. With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities.