AI-Driven SEO & GEO Specialist

Workhorse Digital; Manila; Hybrid; PHP 350,000 - 700,000; Full time

Job summary

Workhorse Digital seeks an experienced SEO Specialist to own organic search across multiple client accounts, expanding beyond traditional SEO to AI-powered search and GEO strategies. You will audit technical, on-page and content factors, identify keyword opportunities, and develop strategies aligned with business objectives.

Collaborate with developers, content writers and account managers to drive growth. The role emphasizes data-driven decision making, AI-friendly content, and adapting to AI

Qualifications

• Strong experience in SEO audits and keyword research.
• Strong understanding of technical SEO and on-page optimisation.
• Hands-on experience with link building, digital PR and off-page SEO.
• Experience using Google Analytics 4, Google Search Console, SEMrush, Ahrefs or similar platforms.
• Understanding of AIO, GEO, Generative Engine Optimisation and AI search.
• Strong understanding of search intent, semantic SEO, entities and topical authority.
• Experience with structured data/schema and modern technical SEO.
• Demonstrated agency experience managing multiple SEO projects and clients simultaneously.
• Strong analytical skills and the ability to turn data into practical actions.
• Excellent written and verbal communication skills.
• Comfortable presenting SEO strategies, recommendations and performance to clients.
• Ability to work independently in a remote environment.
• Strong project management and prioritisation skills.
• Ability to collaborate with developers, content writers, designers, paid media specialists and account managers.

Responsibilities

• Conduct comprehensive SEO audits covering technical, on-page, content and off-page factors.
• Develop and execute SEO strategies aligned with business and commercial objectives.
• Identify keyword opportunities, search intent and content gaps.
• Analyse competitors and identify opportunities to outperform them.
• Develop strategies for improving organic visibility, rankings, traffic and conversions.
• Optimise content for ChatGPT, Google Gemini, Perplexity and other generative/answer engines.
• Understand how AI search engines discover, interpret, retrieve and cite information.
• Identify opportunities for a brand to become a trusted source within AI-generated answers.
• Develop entity, topical authority and knowledge-based SEO strategies.
• Optimise content to provide clear, authoritative and machine-readable information.
• Monitor brand mentions, citations and visibility across emerging AI search platforms.
• Stay ahead of changes in AI search, answer engines, entity SEO and Generative Engine Optimisation (GEO).
• Analyse and improve site architecture, crawlability and indexation.
• Identify and resolve technical SEO issues.
• Work with developers on technical implementations.
• Review Core Web Vitals, page speed and mobile performance.
• Analyse XML sitemaps, robots.txt, canonicalisation, redirects and internal linking.
• Implement and optimise structured data/schema markup.
• Optimise title tags, meta descriptions, headings, URLs and internal links.
• Analyse search intent and align content with user needs.
• Build topical authority and content clusters.
• Identify content decay and opportunities for content refreshes.
• Work with content writers to create SEO-focused briefs.
• Improve E-E-A-T signals, author expertise, entity relevance and content credibility.
• Optimise content for both traditional search and AI-generated answers.
• Link Building & Off-Page SEO
• Develop ethical and sustainable link-building strategies.
• Conduct competitor backlink analysis.
• Identify relevant websites, publications and authority-building opportunities.
• Manage outreach and digital PR campaigns.
• Evaluate backlink quality and identify potentially harmful or irrelevant links.
• Build brand authority beyond traditional backlink metrics.
• Analytics & Reporting
• Use Google Analytics 4, Google Search Console, SEMrush, Ahrefs and other SEO tools to analyse performance.
• Track rankings, organic traffic, conversions, visibility and engagement.
• Identify trends and translate data into actionable recommendations.
• Prepare clear SEO reports and presentations for clients and internal stakeholders.
• Measure the impact of SEO, AIO and GEO initiatives.

Skills

SEO

AIO

GEO

Technical SEO

Content strategy

Digital PR

Authority building

Agency experience

Analytics

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

Looker Studio

WordPress

Shopify

Job description

Workhorse Digital seeks an experienced SEO Specialist to own organic search across multiple client accounts, expanding beyond traditional SEO to AI-powered search and GEO strategies. You will audit technical, on-page and content factors, identify keyword opportunities, and develop strategies aligned with business objectives.

Collaborate with developers, content writers and account managers to drive growth. The role emphasizes data-driven decision making, AI-friendly content, and adapting to AI