AI-Driven Influencer Strategy Lead

Wppmedia; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

WPP Media is seeking an Influencer Planning Manager to lead content and influencer marketing strategy development for clients, and to drive growth of the digital business for the unit.

You will manage strategic planning, account management, and commercial planning; collaborate with clients, supervise associates, develop campaign plans, and mine monthly/quarterly trends to strengthen performance.

Responsibilities

• Drive overall strategic direction based on brand’s marketing objectives
• Identify competitive and landscape content trends using WPP Media analytics tools
• Lead in calculating overall Share of Voice ambition per brand
• Identify new trends per channel platform and define the right KOL mix to achieve content plan objectives
• Lead in developing the right KOL content plan with corresponding performance calculation
• Ensure correct campaign phasing versus budget and ambition
• Ensure quality, creative KOL brief and content idea/ messaging
• Liaise with clients for KOL content plan approval
• Drive key learnings and strategic plans, supporting the Department Head
• Develop detailed campaign plans, supervise Associates to ensure all plans follow campaign threshold and overall KPI
• Develop monthly/ quarterly trends mining
• Liaise with key client stakeholders to ensure overall brand ambition and strategies
• Ensure client satisfaction on brand’s performance
• Supervise Associates and lead key campaign planning discussions on a daily basis
• Lead weekly WIPs with clients
• Determine the cost and value for each of the projects
• Ensure zero overspend per campaign plan
• Support the Department Head in managing costs with the buying team based on budgets
• Support the Department Head in ensuring budget spend tracker is 100% updated and no overspends
• Supervise all content plan submissions and negotiate with KOL to ensure best KOL pricing
• Create case studies or a portfolio that can establish the value of the service
• Drive innovations on platforms and practice

Job description

WPP Media is seeking an Influencer Planning Manager to lead content and influencer marketing strategy development for clients, and to drive growth of the digital business for the unit.

You will manage strategic planning, account management, and commercial planning; collaborate with clients, supervise associates, develop campaign plans, and mine monthly/quarterly trends to strengthen performance.