Affiliate Specialist

INSPI Philippine Venture Merchandise Corp.; Quezon City; On-site; PHP 420,000 - 660,000; Full time

Job summary

INSPI Philippine Venture Merchandise Corp. is seeking an Affiliate Specialist to manage the end-to-end TikTok Shop Affiliate Program for apparel or baby brands. You will recruit and onboard affiliates, handle Affiliate Center operations, and optimize plans and campaigns to drive GMV growth.

The role requires coordinating with Sales, Marketing and MCN Live Operations to maximize affiliate participation, content output, and measurable results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (preferred).
• 2+ years of experience in TikTok Shop Affiliate Marketing, Influencer Marketing, or E-commerce.
• Strong analytical skills with ability to interpret GMV and performance data.
• Excellent communication, negotiation, and relationship management skills.

Responsibilities

• Identify and recruit new TikTok creators and affiliates.
• Guide affiliates through onboarding, educate about commissions and guidelines.
• Manage Affiliate Center operations, creator invitations, commissions, and analytics.
• Create and optimize Open Plans and Targeted Plans as needed.
• Manage affiliate samples and warehouse coordination.
• Monitor daily affiliate performance including GMV, orders, revenue, and CTR.
• Coordinate cross-functionally with Marketing, Ads, and Live Ops to execute campaigns.
• Maintain regular communication with creators and build long-term partnerships.

Skills

Analytical skills

Communication

Organization

Negotiation

Education

Bachelor's Degree in Marketing, Business or Communications

Tools

TikTok Shop Seller Center

Affiliate Center

Open Plans

Targeted Plans

Job description

The Affiliate Specialist is responsible for managing the end-to-end TikTok Shop Affiliate Program, from affiliate acquisition and onboarding to campaign execution, performance monitoring, and GMV growth for apparel or baby brand.

This role is responsible for identifying and recruiting high-potential affiliates, managing TikTok Affiliate Center operations, creating Open Plans and Targeted Plans, processing affiliate samples, monitoring creator performance, and optimizing affiliate-driven sales.

The Affiliate Specialist works closely with Sales, Marketing and Ads Team, as well as Live Operations (MCN) to continuously increase affiliate participation, content output, and overall GMV.

The ideal candidate understands the TikTok Shop ecosystem and can effectively utilize the TikTok Affiliate Center to build a scalable creator network that delivers measurable business results

Key Responsibilities

1. Affiliate Acquisition & Recruitment

Responsible for continuously growing the affiliate ecosystem.

• Identify and recruit new TikTok creators and affiliates.
• Prospect affiliates through TikTok Shop, TikTok Creator Marketplace, social media, agencies, and creator communities.
• Build and maintain an active database of potential affiliates.
• Reach daily, weekly, and monthly acquisition targets.
• Qualify creators based on:
• Create long-term relationships with creators.

• Content Quality

• Product Fit

• Previous GMV

• Build long-term relationships with creators.

2. Affiliate Onboarding

• Guide affiliates through onboarding.
• Educate creators regarding:
• Commission
• Platform guidelines
• Campaign mechanics
• Product knowledge

• Maintain updated affiliate profiles.

3. TikTok Affiliate Center Management

Must have strong knowledge of TikTok Shop Seller Center.

Responsible for managing:

• Affiliate Center
• Creator invitations
• Affiliate messaging
• Commission settings
• Campaign creation
• Product assignment
• Affiliate analytics

Must know how to navigate:

• Open Plans
• Targeted Plans
• Product Marketplace
• Affiliate Invitations
• Sample Center
• Creator Performance Dashboard
• Affiliate Orders
• Commission Reports

4. Open Plan Management (if only deemed necessary)

• Create and optimize Open Plans.
• Adjust commission percentages.
• Reject low-quality applicants.
• Refresh plans based on campaign objectives.

5. Targeted Plan Management (if only deemed necessary)

• Build targeted affiliate campaigns.
• Invite selected creators.

• Nano

• Micro

• Mid-tier

• Macro

• Top Creators

• Customize commissions.
• Launch seasonal campaigns.
• Monitor creator acceptance rate.

6. Affiliate Sample Management

Manage complete sample operations.

Including:

• Sample requests
• Sample approval
• Warehouse coordination
• Shipment monitoring
• Delivery confirmation
• Sample ROI evaluation

Filter creators based on:

• Previous GMV
• Content Quality
• Conversion Rate
• Product Relevance
• Audience Quality
• Historical Performance

Minimize sample abuse.

7. Affiliate Performance Monitoring

Daily monitoring of affiliate performance.

Track:

• GMV
• Orders
• Revenue
• Units Sold
• Commission Cost
• CTR
• Conversion Rate
• Content Posted
• Live Sessions
• Affiliate Activity
• Video Performance

Identify:

• Top performers
• Underperforming creators
• High ROI creators

Recommend optimization strategies.

8. GMV Growth & Campaign Execution

Support business sales targets by maximizing affiliate contribution.

• Execute monthly affiliate campaigns.
• Increase affiliate-generated GMV.
• Increase active creator count.
• Coordinate flash campaigns.
• Recommend commission adjustments.

9. Creator Relationship Management

• Maintain regular communication.
• Build long-term partnerships.
• Gather creator feedback.

10. Content Monitoring

Monitor creator-generated content.

Ensure:

• Brand compliance
• Product accuracy
• Correct hashtags
• Campaign requirements
• Quality standards

Track:

• Videos
• LIVE Selling
• Product Showcase

11. Data Analysis & Reporting

Prepare reports including:

Daily

• New Affiliates
• Active Affiliates
• GMV
• Orders
• Best Creators
• Campaign Results

Monthly

• Affiliate Growth
• ROI
• Sample Conversion
• Commission Cost
• GMV Contribution
• Affiliate Ranking

Present actionable recommendations.

12. Cross-Functional Coordination

Coordinate with:

• Marketing
• Ads Team
• Live Operations (MCN)

Ensure timely execution of affiliate campaigns.

Key Performance Indicators (KPIs)

Acquisition

• Number of New Affiliates
• Qualified Affiliates Acquired
• Creator Acceptance Rate
• Response Rate
• Affiliate GMV
• Affiliate Orders
• Revenue Contribution
• Conversion Rate
• Average Order Value
• Units Sold

Operational

• Sample Processing Time
• Sample Approval Accuracy
• Sample-to-Content Rate
• Sample ROI
• Creator Response SLA
• Campaign Completion Rate

Growth

• Monthly GMV Growth
• Affiliate Retention
• Creator Reactivation
• High Performing Creator Count
• Commission ROI

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field (preferred but not required).
• 2+ years of experience in TikTok Shop Affiliate Marketing, Influencer Marketing, or E-commerce.
• Strong understanding of TikTok Shop Seller Center and Affiliate Center.
• Experience creating and managing Open Plans and Targeted Plans.
• Experience in affiliate acquisition and creator outreach.
• Knowledge of TikTok Shop policies and affiliate guidelines.
• Experience handling affiliate samples and campaign execution.
• Strong analytical skills with the ability to interpret GMV and performance data.
• Excellent communication, negotiation, and relationship management skills.
• Highly organized with strong project management and multitasking abilities