Ad Operations Specialist

Omnicom Media; Makati; On-site; PHP 300,000 - 420,000; Full time

Job summary

Omnicom Media Group in Manila is seeking an Ad Operations Specialist/Digital Media Buyer to manage end-to-end digital campaigns across multiple platforms. You will implement tracking pixels, troubleshoot issues, and optimize campaigns using data-driven insights to meet client KPIs.

The role involves close collaboration with client services and other teams, ensuring campaigns comply with platform policies while maintaining high-quality deliverables.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• Familiarity with digital ad platforms and basic data analysis.

Responsibilities

• Set up and manage digital advertising campaigns across platforms (Meta, TikTok, Google Ad Manager, DV360, Teads, CM360, IAS, DoubleVerify).
• Implement, test, and troubleshoot tracking pixels and tags.
• Monitor performance, analyze data, and optimize campaigns in real time.
• Generate weekly and end-of-campaign reports and provide insights.

Skills

Digital advertising

Campaign management

Data analysis

Attention to detail

Communication

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business, IT, or related

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ad Manager

DV360

Teads

CM360

IAS

DoubleVerify

Job description

For 38 years, Omnicom Media Group (OMG) has been a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world’s most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.

Why Work with Us?

Join a forward-thinking team dedicated to creativity, innovation, and continuous growth. At our company, your insights and optimizations play a crucial role in driving the success of both our clients and our organization. We provide access to cutting-edge tools and the latest industry insights in digital advertising and ad tech, enabling you to stay at the forefront of the field and make a meaningful impact.

What to Expect

Immerse yourself in a fast-paced environment where you’ll manage multiple campaigns across diverse platforms and tackle new challenges daily. With defined KPIs and regular feedback, you’ll have clear guidance to meet goals and enhance your skills.

Job Description

The Ad Operations Specialist plays a key role in the success of digital advertising campaigns by overseeing campaign setup, execution, monitoring, and reporting. This position works closely with client servicing teams and directly with clients on special accounts to ensure campaigns meet desired outcomes. Responsibilities include troubleshooting issues, optimizing campaigns based on data insights, and maintaining quality assurance standards.

Overview of the role

Campaign Setup and Trafficking

• Set up and manage digital advertising campaigns across various platforms (e.g., Meta Ads Manager, TikTok Ads manager, Google Ad Manager, Dv360, Teads, CM360, IAS, DoubleVerify etc.).
• Implement, test, and troubleshoot tracking pixels, creative tags, and other campaign elements to ensure proper functionality.

Campaign Monitoring and Optimization

• Monitor campaign performance, analyze data, and make adjustments to optimize results in real-time.
• Identify and troubleshoot any delivery issues, working proactively to minimize downtime.
• Ensure campaigns meet client goals and KPIs through data-driven insights and optimizations.

Reporting and Analysis

• Generate regular performance reports and provide actionable insights to improve future campaigns.
• Weekly, Monthly, Mid-campaign report
• Compile end-of-campaign wrap-up reports to summarize key takeaways and recommendations.

Collaboration and Communication

• Communicate with client servicing team and clients when necessary to provide updates and insights into campaign performance.
• Stay current with industry trends, new ad formats, and platform updates to provide thought leadership and guidance.

Compliance and Quality Assurance

• Ensure all ads meet industry standards and platform policies, maintaining compliance and protecting client reputation.
• Conduct regular QA to prevent delivery errors, such as checking for broken links, incorrect targeting, or misaligned budgets.

Job Qualifications

If you’re a detail-oriented, data-driven professional passionate about digital advertising and campaign optimization, we’d love to have you join our team as a Digital Media Buyer!

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Information Technology, Data Analytics, or a related field.
• Fresh graduates are welcome to apply.
• Relevant internship, academic project, organization experience, or exposure to digital marketing is an advantage.
• Basic knowledge of digital advertising platforms such as Meta Ads Manager, TikTok Ads Manager, Google Ads, or similar platforms is an advantage.
• Familiarity with spreadsheets, reporting tools, and basic data analysis.
• Strong attention to detail and commitment to accuracy.
• Willingness to learn advertising platforms, campaign tracking tools, and ad technology systems.
• Proactive and resourceful when identifying and resolving issues.
• Able to manage multiple tasks and meet deadlines in a fast-paced environment.
• Clear written and verbal communication skills.
• Comfortable working and collaborating with different teams.

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