We are looking for a results-driven and relationship-focused Account Director to drive new business opportunities, build strong client partnerships, and support business growth within a dynamic advertising and creative agency environment.
In this role, you will play a key part in identifying prospective clients, developing business opportunities, leading client conversations, and delivering compelling pitches and proposals. You will collaborate with creative, strategy, finance, and account management teams to develop solutions that address client needs and create long-term business value.
The ideal candidate has a strong background in business development, client servicing, and advertising or creative agency operations, with the ability to turn prospective client relationships into successful business partnerships.
Key Responsibilities
Business Development & Client Acquisition
- Identify, generate, and qualify new business opportunities through market research, networking, referrals, prospecting, and proactive outreach.
- Build and maintain relationships with prospective clients, key stakeholders, and decision-makers.
- Conduct discovery meetings to understand client objectives, business challenges, and marketing requirements.
- Present relevant advertising, branding, creative, and marketing solutions that align with client needs.
- Contribute to achieving business development, client acquisition, and revenue growth targets.
Client Relationship Management
- Establish strong relationships with prospective and newly acquired clients to support long‑term business partnerships.
- Serve as a key point of contact during the business development and proposal stages.
- Identify opportunities to expand client engagement and introduce additional agency services.
- Coordinate the smooth transition of newly acquired clients and projects to account management or project delivery teams.
Strategic Pitching & Proposal Development
- Coordinate and contribute to client pitches, business presentations, proposals, and commercial discussions.
- Collaborate with creative, strategy, finance, and other internal teams to develop client‑focused solutions.
- Support pricing discussions, commercial proposals, and negotiations.
- Ensure pitches and proposals effectively communicate the agency's capabilities and value proposition.
- Manage multiple business opportunities, pitch requirements, and deadlines.
Sales Pipeline & Business Performance
- Maintain accurate CRM records, client information, and business development pipeline updates.
- Track leads, opportunities, proposal progress, and potential business conversions.
- Prepare pipeline reports, business development updates, and sales performance insights.
- Monitor advertising, creative, digital marketing, and industry trends to identify potential growth opportunities.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Advertising, Communications, Public Relations, or a related field.
- At least 5-7 years of experience in business development, client servicing, account management, or a related client‑facing role.
- Experience working in an advertising agency, creative agency, digital marketing agency, or integrated marketing agency is highly preferred.
- Demonstrated experience in lead generation, client acquisition, business development, or new business pitching.
- Strong background in managing client relationships, conducting presentations, and engaging with key decision‑makers.
- Experience developing or coordinating business proposals, client pitches, and commercial presentations.
- Strong commercial awareness with the ability to understand client requirements and recommend suitable solutions.
- Excellent communication, negotiation, presentation, and relationship‑building skills.
- Strong organizational and project management skills, with the ability to manage multiple priorities in a fast‑paced environment.
- Proficiency in CRM systems, pipeline management, reporting, and Microsoft Office or Google Workspace.
What Makes You a Strong Candidate?
- Have experience winning new business or developing client relationships within an advertising, creative, or marketing agency.
- Are confident presenting agency services, pitching solutions, and engaging with senior stakeholders.
- Understand how creative, branding, digital marketing, and advertising services help businesses achieve their goals.
- Enjoy prospecting, networking, relationship building, and identifying opportunities for growth.
- Can collaborate effectively with creative, strategy, and account management teams.
- Have a commercially driven mindset and are motivated by achieving business growth targets.
Why Join Us?
- Be part of a dynamic and collaborative advertising and creative agency environment.
- Work with cross‑functional teams on diverse client opportunities and creative solutions.
- Build meaningful relationships with businesses and decision‑makers across different industries.
- Contribute directly to new business acquisition, strategic partnerships, and agency growth.
- Gain opportunities to expand your expertise in business development, client strategy, and commercial management.
Ready to Take the Next Step?
If you have a strong background in business development, account management, or client servicing within the advertising and creative industry, and you're passionate about building client relationships and winning new business, we'd love to hear from you.