Marketing Specialist

EF; Lima Metropolitana; On-site; PEN 83,000 - 144,000; Full time

Job summary

EF Language Abroad in Lima, Peru is seeking a Marketing Specialist to grow our presence in schools and universities, build partnerships, and drive lead generation for our language programs. You will lead offline and digital campaigns, manage budgets, and collaborate with cross-functional teams to deliver impactful marketing initiatives.

The role requires a bachelor’s degree in Marketing or related field and at least 2 years of B2C marketing experience in fast-paced environments, with strong

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of B2C marketing experience in a fast paced environment.
• Proven experience in offline marketing, school or university partnerships, events, and lead generation.
• Proven experience in branding, digital marketing, email marketing, social media, and budget management.
• Fluency in Spanish and English, both written and spoken.
• Strong analytical mindset with data, metrics and budget control.
• Business acumen with negotiation and persuasion skills.
• Willingness to travel across the city and region.

Responsibilities

• Visit schools, colleges, and universities to present offerings and open partnership opportunities.
• Recruit, engage, and support student ambassadors in schools and universities.
• Develop partnerships with educational institutions to generate a steady flow of leads.
• Plan and execute fairs, presentations, and promotional events on and off campus.
• Plan and execute marketing campaigns across traditional, offline, and digital channels.
• Manage email and content marketing strategies end to end.
• Track budget and performance metrics; report results against targets.
• Contribute to marketing strategy and brand positioning in the local market.

Skills

B2C marketing

offline marketing

partnership development

brand management

digital marketing

email marketing

social media

budget management

lead generation

events

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Job Description

Marketing Specialist

What if your next role actually changed lives, including your own?

At EF Language Abroad, we believe that learning a language abroad is one of the most transformative experiences a person can have. And we need passionate, driven people to help make that happen. That's where you come in.

We're looking for a Marketing Specialist to join our team in Lima, Peru. This is your chance to grow your career in a global company, work alongside an energetic and ambitious team, and help people take the leap toward a life-changing experience abroad.

You'll be on the ground building our presence in schools and universities: visiting institutions, developing partnerships that generate qualified leads, and bringing our brand to life both offline and online. No two days look the same, just meaningful work, real impact, and a team that's genuinely rooting for you from day one.

Your Main Responsibilities

Offline Marketing and Institutional Partnerships

• Visit schools, colleges, and universities to present our offerings, build relationships with decision makers, and open new partnership opportunities.
• Support and develop the ambassador program in schools and universities, recruiting, engaging, and supporting student ambassadors.
• Develop and manage partnerships with educational institutions to generate a steady flow of qualified leads.
• Plan and execute fairs, presentations, and promotional events in person, both on campus and off campus.
• Track lead generation results from partner institutions and report performance against targets.

Campaigns and Execution

• Plan and execute marketing campaigns across traditional, offline, and digital channels.
• Develop and roll out advertising campaigns aligned with business goals.
• Manage email marketing and content marketing strategies end to end.

Analytics and Budget

• Track, control, and report on marketing budget and performance metrics.
• Analyze campaign results and propose data driven optimizations.

Strategy and Brand

• Contribute to the development and implementation of marketing strategies and plans.
• Support brand positioning, reputation, and PR initiatives to maintain a consistent brand image in the local market.
• Identify target audiences and develop tailored messaging strategies.

Team and Collaboration

• Partner with Digital Marketing, Sales and Customer Support to ensure academic and offline marketing is aligned with business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of B2C marketing experience, preferably in a fast paced, service oriented, or international environment.
• Proven experience in offline marketing, school or university partnerships, events, and lead generation.
• Proven experience in branding, digital marketing, email marketing, social media, and budget management.
• Fluency in Spanish and English, both written and spoken, is mandatory.
• Strong analytical mindset with ability to work with data, metrics, and budget control.
• Business acumen with good negotiation and persuasion skills.
• Comfortable with frequent travel across the city and region for visits and events.
• Organized, resilient, and able to multitask under pressure.
• Excellent communication and interpersonal skills.
• Collaborative, proactive, and results driven profile.
• Valid driver's license.

Why Join Us

You’ll be part of a global organization that invests in its people, where collaboration, ambition, and growth are part of the day to day. Expect a competitive package, a diverse and international team, and real opportunities to develop your career in a fast paced, purpose driven environment.

Compensation and benefits are provided in accordance with applicable local labor laws.

About Us

Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we’re in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.

About The Team

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We're dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Through blending classroom-based lessons with interactive exercises and real-world practice, our courses bring you to the heart of the language. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.