Divisional Vice President - Operations

Crunch Fitness; Vice; Remote; PEN 615,000 - 889,000; Full time

Benefits offered by this job

Annual bonus

Flexible PTO

Medical, dental, and vision coverage

401(k) with company match

Health Savings and Flexible Spending

Life and disability insurance

Employee Assistance Program

Education assistance program

Free gym membership

Job summary

Crunch Fitness is seeking a Divisional Vice President, Operations to lead a regional team of Franchise Business Partners and drive operational excellence. This remote role requires travel about 50% and reports to the Senior VP, Operations.

You will partner with franchise owners to boost member experience, revenue, and club openings while upholding Crunch brand standards and growth objectives. The ideal candidate has 10+ years in multi-unit leadership across franchising or consumer services, with

Qualifications

• Bachelor's degree in Business, Operations, Hospitality, or related field.
• 10+ years of multi-unit operations leadership in franchising, fitness, or consumer-facing industries.
• Proven ability to drive revenue growth and franchisee engagement.
• Experience leading regional or divisional operations across multiple locations.

Responsibilities

• Lead, coach, and develop a high-performing team of Franchise Business Partners.
• Drive operational standards and scalable processes across clubs.
• Partner with franchisees to increase membership growth and revenue.
• Oversee new club openings, acquisitions, and expansion efforts.

Skills

Multi-unit leadership

Franchise relations

Strategic planning

Financial acumen

Education

Bachelor's degree in Business

MBA (preferred)

Job description

CRUNCH FITNESS – Divisional Vice President, Operations

Location: Remote with 50% travel

Reports To: Senior Vice President, Operations

Who We Are

Crunch Fitness is a rapidly expanding fitness brand with more than 600 franchised and corporate-owned gyms across the United States and internationally.

Our unfiltered philosophy of No Judgments drives us to create welcoming gyms and communities for everyone. We make serious fitness fun by combining exercise, entertainment, and innovation.

As one of the fastest-growing brands in the fitness industry, Crunch offers the opportunity to join a high-growth organization where professional development and career advancement are plentiful. Together, we are redefining the fitness experience.

YOUR IMPACT

The Divisional Vice President, Operations is a senior leader responsible for driving operational excellence, franchisee success, and business growth across an assigned region. Reporting to the Senior Vice President of Operations, this role leads a team of Franchise Business Partners (FBPs) and serves as a strategic partner to franchise owners, helping maximize performance, strengthen member experience, and drive alignment with Crunch's standards and growth objectives.

This highly visible leadership role oversees regional business performance across membership growth, personal training revenue, group fitness execution, operational excellence, and new club development.

What You'll Do

Leadership & Team Development

• Lead, coach, and develop a high-performing team of Franchise Business Partners.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Build organizational capability and a pipeline of future leaders.

Franchisee Partnership & Business Performance

• Serve as a trusted advisor to franchise owners, driving operational and financial results.
• Lead business reviews, goal setting, and performance improvement initiatives.
• Identify opportunities for growth while proactively addressing business challenges.

Operational Excellence

• Drive consistent execution of operational standards across all clubs.
• Implement scalable processes and best practices that support growth and efficiency.
• Support successful club openings, acquisitions, and expansion efforts.

Sales, Revenue & Member Experience

• Partner with franchisees to increase membership growth, personal training revenue, and overall club performance.
• Leverage business metrics and insights to drive decision-making and results.
• Champion an exceptional and consistent member experience across the region.
• Support the rollout of new programs, services, and strategic initiatives.

Brand Integrity & Compliance

• Ensure compliance with Crunch brand standards, policies, and operating procedures.
• Protect and strengthen the Crunch brand through operational excellence and franchise alignment.

What You’ll Bring

• Bachelor's degree in Business, Operations, Hospitality, or a related field; MBA preferred.
• 10+ years of multi-unit operations leadership experience in franchising, fitness, retail, hospitality, restaurants, or another consumer-facing industry.
• Proven success leading regional or divisional operations across multiple locations.
• Demonstrated ability to drive revenue growth, operational performance, and franchisee engagement.
• Experience developing and leading high-performing field teams.
• Strong financial, analytical, and business acumen.
• Exceptional leadership, communication, and relationship-building skills.
• Ability to thrive in a fast-paced, growth-oriented environment.
• Willingness to travel 50% or more.

Benefits

• Annual bonus opportunity
• Flexible paid time off
• Medical, dental, and vision coverage
• 401(k) with company match opportunities
• Health Savings and Flexible Spending Accounts
• Life and disability insurance
• Employee Assistance Program
• Education assistance program

Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

This is a remote position.

LEAD. INSPIRE. SUCCEED.

Crunch is a No Judgment Gym that believes in making serious exercise fun by fusing fitness and entertainment.

Looking to combine work, fitness and fun? Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.