Analyst PR & Social Media

PUMA SE; Surco; On-site; PEN 110,000 - 179,000; Full time

Job summary

PUMA SE in Peru is seeking a talented Analyst PR & Social Media to drive local PR strategy, influencer partnerships, and social media execution. You will build media relations, manage influencer campaigns, and oversee content that aligns with regional brand objectives.

The role requires 2–3 years in marketing/PR, strong social media knowledge, and advanced English. Collaborative, data-driven, with a passion for sport and brand storytelling.

Qualifications

• 2 to 3 years of experience in marketing, agencies, communications, PR and social media.
• Knowledge of social media, trends and influencers.
• Experience in handling media KPIs.
• Intermediate Excel.
• Advanced PowerPoint.
• Advanced English.

Responsibilities

• Support in executing the local PR strategy and campaign activations, building relationships with media, journalists, influencers, UGC and opinion leaders relevant to the brand.
• Manage the strategy and execution of Influencer Marketing, from identification to content ideation aligning with brand positioning and goals.
• Oversee Puma Peru's social media presence, ensuring content planning and execution in line with brand objectives and regional guidelines.
• Identify and develop opportunities for partnerships and experiences to connect with audiences and strengthen local brand relevance.
• Manage Social Media, PR, Influencer Marketing, events and creator projects reporting on metrics, reach, engagement, content quality and results to generate insights.

Skills

Social media

Influencer know-how

Media KPIs

Excel

PowerPoint

English (Advanced)

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

En PUMA nos encontramos en la busqueda de nuest@ próxim@

Analyst PR & Social Media

YOUR MISSION

• Apoyar en la ejecución de la estrategia local de PR y activaciones de campañas, desarrollando y fortaleciendo relaciones con medios, periodistas, influencers, UGC y líderes de opinión relevantes para la marca.
• Gestionar la estrategia y ejecución de Influencer Marketing, desde la identificación y gestión de perfiles hasta la ideación creativa en el desarrollo de contenidos, asegurando su alineación con el posicionamiento y objetivos de la marca.
• Gestionar la presencia de PUMA Perú en redes sociales, asegurando la planificación y ejecución de contenidos en línea con los objetivos de marca y los lineamientos regionales.
• Identificar y desarrollar oportunidades de alianzas, colaboraciones y experiencias que permitan a la marca conectar con audiencias y fortalecer su relevancia local.
• Gestionar la reportería de Social Media, PR, Influencer Marketing, eventos y proyectos con creadores, analizando métricas, alcance, engagement, calidad de contenido y resultados para generar insights y oportunidades de mejora.

YOUR TALENT

• 2 a 3 años de experiencia en áreas de marketing, agencias, comunicaciones, PR y RRSS.
• Conocimiento en RRSS, tendencias e influencers.
• Experiencia en manejo de KPIs de media.
• Excel intermedio
• Power Point avanzado
• Ingles avanzado

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.