Sr. Brand Manager/Brand Manager, Immunology

Novartis AG; As Sudiyah; Hybride; OMR 18 000 - 25 000; Plein temps

Résumé du poste

Novartis AG in Riyadh is seeking a Brand Manager to shape and drive our brand strategy from launch to lifecycle management. You will translate regional plans into locally impactful brand activities that improve patient outcomes and support sustainable growth.

In this hybrid role, you will lead end-to-end product launches, collaborate with Marketing and Medical teams, scout key centers and stakeholders, and ensure campaigns comply with SOPs and conduct guidelines.

Qualifications

• Minimum 2 years brand management experience with pharmaceutical industry.
• Demonstrated success in launching product.
• Fluent in English and Arabic language.

Responsabilités

• Prepare content for Integrated Brand Teams and Launch Teams.
• Execute, monitor and analyze tactical plans to grow the brand.
• Lead development of promotional activities per SOPs and Code of Conduct.
• Monitor and control brand budgets, forecasts and expenses; assess marketing mix.
• Identify market insights via customer interactions.
• Monitor product performance and external environment; take corrective actions.
• Collaborate with Marketing and Medical teams to maximize activities; scout centres, KOLs and OLs by disease in territory.
• Identify specific needs for each patient segment within territory.

Connaissances

Cross-Functional Collaboration

Digital Marketing

Product Marketing

Product Lifecycle Management

Stakeholder Engagement

Agility

Description du poste

Job Description Summary

Brand Manager

Location : Riyadh

#LI-Hybrid

As a Brand Manager, you will play a critical role in shaping and driving the success of our brands, from strategy to execution. This role offers a unique opportunity to lead the end‑to‑end launch of new products, translating regional and global strategy into locally impactful brand plans that improve patient outcomes and drive sustainable growth. This is a highly visible role for a strategic, agile marketer who thrives in a fast‑paced environment and is passionate about bringing innovation to market, building strong brands, and making a meaningful impact for patients.

Job Description

Major Accountabilities:

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.

Requirements:

• Minimum 2 years brand management experience with pharmaceutical industry. Previous Sales management / Market access experience is desirable
• Demonstrated success in launching product.
• Experience in Immunology Disease area preferred,
• Local market experience preferred
• Fluent in English and Arabic language

Skills Desired

• Agility (Inactive)
• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Customer-Oriented
• Digital Marketing
• Healthcare Sector Understanding (Inactive)
• Influencing Skills
• Marketing Strategies
• Operational Excellence
• Priority Disease Areas Expertise (Inactive)
• Product Lifecycle Management (PLM)
• Product Marketing
• Product Strategies
• Stakeholder Engagement
• Stakeholder Management
• Strategic Alliances