FMCG Commercial Growth Lead - GCC & Oman

Gender; Oman; On-site; OMR 30,000 - 60,000; Full time

Job summary

Specialized Import and Trading LLC in Muscat, Oman seeks a Commercial Manager to drive revenue growth, lead sales and marketing, and position the Watani brand competitively across Oman and GCC markets. The role reports to the AGM/ Acting CEO and collaborates with supply chain and quality teams.

Requirements include a Bachelor of Business Administration or related field, 8+ years in FMCG/commercial leadership, and strong English/Arabic communication.

Qualifications

• Minimum 8 years of progressive commercial experience in FMCG or food & beverage.
• At least 3 years in a senior sales or commercial management role.
• Proven track record of delivering revenue growth and managing key accounts in GCC/Omani markets.
• Experience with dairy, chilled, or perishable FMCG products preferred.
• Fluency in English and Arabic is highly valued for market-facing work.

Responsibilities

• Develop and execute the annual commercial plan with sales targets and channel strategy.
• Lead sales teams across modern trade, traditional trade, foodservice, and B2B channels.
• Own key account relationships with major retailers and distributors; negotiate trading terms.
• Set pricing policy across product lines and channels, balancing margins and competitiveness.
• Oversee Watani brand marketing calendar: campaigns, promotions, social media and launches.
• Develop and manage the commercial budget; track ROI on investments.
• Coordinate with supply chain for demand planning and product availability.
• Prepare monthly sales forecasts for the Acting GM and Board.
• Monitor market trends and competitor activity; translate insights into actions.

Skills

Bachelor's degree in Business Admin..

MBA (advantage)

8+ years FMCG/food & beverage

3+ years in senior sales/commercial

Revenue growth track record

Bilingual English/Arabic

Education

Bachelor's degree in Business Administration, Marketing, or related

MBA (advantage)

Job description

Specialized Import and Trading LLC in Muscat, Oman seeks a Commercial Manager to drive revenue growth, lead sales and marketing, and position the Watani brand competitively across Oman and GCC markets. The role reports to the AGM/ Acting CEO and collaborates with supply chain and quality teams.

Requirements include a Bachelor of Business Administration or related field, 8+ years in FMCG/commercial leadership, and strong English/Arabic communication.