Digital Branding Specialist at Euro Staffs

Euro Staffs; Muscat; On-site; OMR 1,350,000 - 1,500,000; Full time

Benefits offered by this job

Competitive base salary

Hybrid work options

Health benefits

Professional development stipends

Global client exposure

Job summary

Euro Staffs in Muscat is seeking a Digital Branding Specialist to lead brand identity, strategy, and execution across digital channels. You will define brand voice, create visual and messaging frameworks, and develop integrated campaigns to build loyalty and measurable growth for clients.

The role demands creative flair, strategic thinking, and comfort with analytics. You will collaborate with designers, copywriters, and editors to produce assets for social media, websites, email, and digital

Qualifications

• Minimum 3–4 years of experience as a Digital Branding Specialist, Brand Strategist, or similar role within a marketing agency or dynamic creative environment.
• A robust portfolio demonstrating successfully executed digital brand strategies, rebrand campaigns, or comprehensive brand guidelines.
• Hands‑on experience with digital marketing tools, CMS, social media platforms, and creative design software.
• Exceptional written and verbal communication skills with a proven knack for persuasive storytelling and presentation.
• Ability to analyze digital campaign performance data and translate insights into strategic brand improvements.

Responsibilities

• Brand Strategy & Identity Development: Create end-to-end brand positioning, voice, and visual style guidelines.
• Campaign Strategy & Content Execution: Plan omnichannel campaigns across social, web, email, and paid media.
• Brand Consistency: Conduct brand audits to ensure messaging and aesthetics align across channels.
• Analytics & Client Communications: Track performance metrics and present insights to clients and leadership.
• Cross-functional collaboration: Work with designers, copywriters, and editors to deliver assets.

Skills

Experience 3-4 yrs

Portfolio

Digital tools

CMS

Communication

Storytelling

Analytics

Tools

Adobe Creative Cloud

Canva

Figma

Job description

Apply for Digital Branding Specialist at Euro Staffs in Muscat, MA, OM. This Full time on site position offers great opportunities for career growth.

Digital Branding Specialist Company: The Minaret Agency

About The Minaret Agency

The Minaret Agency is a full-service creative and marketing collective dedicated to elevating brands through strategic storytelling, cutting-edge digital campaigns, and distinctive identity design. We partner with ambitious businesses across industries to transform their vision into impactful digital presence and market relevance.

Role Overview

We are looking for a creative, strategic, and trends-obsessed Digital Branding Specialist to oversee brand identity, strategy, and execution across all digital touchpoints. In this role, you will define brand voices, build visual and messaging frameworks, and develop integrated digital brand campaigns that build loyalty, engage target audiences, and drive measurable brand growth for our clients.

Key Responsibilities

• Brand Strategy & Identity Development
  • Digital Brand Positioning: Develop end-to-
    to digital brand strategies, including brand positioning, voice and tone guidelines, target buyer personas, and visual style guides.
  • Creative Alignment: Collaborate with graphic designers, copywriters, and video editors to translate brand strategies into compelling social media, website, email, and digital advertising assets.
  • Brand Consistency: Conduct regular brand audits across client websites, social media channels, and paid media to ensure 100% messaging and aesthetic consistency.
• Campaign Strategy & Content Execution
  • Omnichannel Campaigns: Plan and execute digital brand awareness campaigns across platforms like Meta, Eurostaffs, TikTok, Google, and email marketing.
  • Content Strategy: Conceptualize visual storytelling assets, creative themes, and digital campaign toolkits for product launches, rebrands, and corporate announcements.
  • Trend & Competitor Analysis: Research emerging digital design trends, platform updates, and competitor strategies to keep client branding fresh, modern, and competitive.
  • Analytics & Client Communication
    • Performance Tracking: Monitor key brand health and engagement metrics (reach, impression share, brand sentiment, audience growth) and optimize campaign performance.
    • Client Presentations: Present strategic branding proposals, visual concepts, and performance reports directly to client stakeholders and internal leadership.

Key Qualifications

• Experience: Minimum 3–4 years of experience as a Digital Branding Specialist, Brand Strategist, or similar role within a marketing agency or dynamic creative environment.
• Portfolio: A robust portfolio demonstrating successfully executed digital brand strategies, rebrand campaigns, or comprehensive brand guidelines.
• Digital Proficiency: Hands‑on experience with digital marketing tools, content management systems (CMS), social media platforms, and creative design software (Adobe Creative Cloud, Canva, Figma).
• Communication & Storytelling: Exceptional written and verbal communication skills with a proven knack for persuasive storytelling and presentation.
• Analytical Mindset: Ability to analyze digital campaign performance data and translate insights into strategic brand improvements.

What We Offer

• Competitive base salary with performance incentives
• Flexible remote/hybrid work options and creative environment
• Comprehensive health and wellness benefits
• Continuous professional development and creative learning stipends
• Opportunities to shape brand narratives for diverse global clients

الرَاتب المدفوع: ﷼١٬٣٥٠٫٠٠٠لكل عام موقع العمل: بشكل شخصي