Data-Driven Brand Lead - FMCG Marketing

Confidential; As Sudiyah; On-site; OMR 11,160 - 16,740; Full time

Job summary

Confidential is seeking a skilled marketing professional located in Al Buraymi Governorate, Oman, with 5-6 years of experience in the FMCG industry. The role involves commitment to sales plans, developing marketing strategies, and guiding teams in executing effective sales and marketing initiatives. Ideal candidates will demonstrate a solid background in analyzing data, executing marketing plans, and leading marketing staff to enhance brand performance and market presence.

Qualifications

• 5-6 years of experience in FMCG industry.

Responsibilities

• Commitment to sales plan and actions to achieve it.
• Make marketing plan and discuss with head office.
• Educate marketing staff.
• Analyse internal sales data and take actions.
• Analyse Nielsen data or POS data and take actions.
• Guide marketers in estimating future market.
• Guide marketers in making research design.
• Analyse quantitative data and take actions.
• Join in qualitative research and take actions.
• Analyse competitor's strategies and take actions.
• Guide marketers in analysing SWOT and creating strategies.
• Guide marketers in making STPC for products.
• Guide marketers in launching new or renewed products.
• Guide marketers in understanding consumer's mind for concepts.
• Guide marketers in making price-map and pricing strategy.
• Guide marketers in creating guidelines for package, advertisement, and digital communication.
• Guide marketers in making sales plans and strategies.
• Guide marketers in making KPI for ATL and BTL activities.
• Inspire sales members and increase distribution and promotion.

Job description

Confidential is seeking a skilled marketing professional located in Al Buraymi Governorate, Oman, with 5-6 years of experience in the FMCG industry. The role involves commitment to sales plans, developing marketing strategies, and guiding teams in executing effective sales and marketing initiatives. Ideal candidates will demonstrate a solid background in analyzing data, executing marketing plans, and leading marketing staff to enhance brand performance and market presence.