Assistant Marketing Manager

InterContinental Hotels Group; Oman; On-site; OMR 25,000 - 42,000; Full time

Benefits offered by this job

Full uniform

Room discounts

Comprehensive training

Job summary

InterContinental Hotels Group (IHG) is seeking an Assistant Marketing Manager to support the development, execution, and optimization of marketing strategies. The role focuses on growing room and F&B revenue while maintaining brand standards across Crowne Plaza and IHG properties.

The ideal candidate will collaborate across departments, manage campaigns, analyze performance, and contribute to PR and events. English proficiency required, Arabic a plus.

Qualifications

• Bachelor’s degree in marketing, communications, business administration or hospitality management
• 2–4 years of marketing experience in hospitality or related field
• Proficiency with digital marketing tools and analytics
• Strong copywriting and editing skills
• Creative, proactive and detail‑oriented
• Excellent communication in English (Arabic a plus)

Responsibilities

• Assist in developing annual and quarterly marketing plans aligned with hotel objectives
• Help manage and monitor the marketing budget and ROI tracking
• Support forecasting of marketing campaign outcomes
• Oversee the hotel’s digital footprint including SEO/SEM and OTA listings
• Plan and execute social media strategies and content calendars
• Coordinate email marketing, display advertising and promotions
• Manage production of digital assets aligned with brand standards
• Launch campaigns to drive bookings across rooms, F&B, events; measure effectiveness
• Use analytics tools to monitor performance, draw insights, report, and optimize
• Prepare KPI reports for senior management and recommend improvements
• Develop PR strategies and maintain media relations
• Organize media visits and familiarization trips
• Ensure brand consistency across print and digital touchpoints
• Support seasonal promotions and collateral design
• Collaborate with agencies for campaigns and promotions
• Monitor market trends and competitor activity
• Communicate marketing campaigns to internal teams

Skills

Marketing strategy

Digital marketing

Campaign execution

SEO/SEM

Analytics

Cross-functional collaboration

Content creation

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Meta Ads

Email marketing tools

Job description

What is the job?

The Assistant Marketing Manager will support development, execution, and optimisation of marketing strategies designed to enhance brand awareness, grow revenue from rooms, food & beverage, events & conferences, and to ensure consistent alignment with IHG / Crowne Plaza brand standards. This role requires both creative and analytical skills, strong cross‑departmental collaboration, and a proactive mind‑set to respond to market trends, competitor activity, and evolving guest expectations.

Your day to day

• Assist in developing the annual and quarterly marketing plans, aligned with hotel objectives
• Help manage and monitor the marketing budget; track spend vs ROI and suggest reallocations when needed
• Support forecasting of marketing campaign outcomes
• Oversee the hotel’s digital footprint: website content, SEO/SEM optimization, online travel agency (OTA) listings
• Plan and execute social media strategies across platforms (Instagram, Facebook, LinkedIn etc.), including content calendars, posts, ad campaigns
• Coordinate email marketing campaigns, display advertising, retargeting and online promotions
• Manage production of digital assets: photos, videos, graphics, ensuring alignment with brand standards
• Launch marketing campaigns in support of rooms, F&B, events & meetings; measure their effectiveness
• Use analytics tools (e.g., Google Analytics, Social Media Insights, Meta Ads, etc.) to monitor performance, draw insights, report, and optimize
• Prepare KPI reports for the senior management and recommend improvements
• Develop PR strategies; maintain media relations; write & distribute press releases
• Organize media visits, site inspections, familiarization trips
• Ensure brand consistency across all touchpoints—print, digital, environmental, signage etc.
• Support seasonal promotions, collateral design, signage, merchandise
• Participate in trade shows, exhibitions, local partnerships, and promotions
• Collaborate with third‑party agencies/vendors when needed (design, PR, media buying etc.)
• Support internal communications to employees regarding marketing campaigns, hotel positioning etc.
• Monitor local, GCC, and international market trends; understand customer segmentation, guest preferences
• Track competitor activity, rate offerings, promotions, brand positioning
• Use insight to suggest new opportunities and product enhancements
• Coordinate with external agencies for planning and executing campaigns and initiatives
• Coordinate online promotions to drive bookings, leads, and engagement across website and online platforms

What we need from you

• Bachelor’s degree in marketing, Communications, Business Administration, Hospitality Management or related field.
• 2‑4 years of marketing experience in the hospitality industry (rooms, F&B, events); exposure to digital marketing, content creation, campaign execution. Prior experience in a similar role preferred.
• Proficiency with digital marketing tools: Google Analytics, social media ad platforms (Meta Ads etc.), email marketing tools
• Strong copywriting and editing skills
• Basic design awareness and ability to work with creative tools
• Creative, proactive, detail‑oriented
• Excellent written & verbal communication (English is essential; Arabic is a plus)
• Strong organizational & project management skills; ability to multitask
• Analytical mindset – ability to interpret data and make informed decisions
• Collaborative working style; able to build relationships with internal teams and external stakeholders.

What you can expect from us:

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work‑life – including a full uniform, impressive room discounts, and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our well‑being framework, we are committed to supporting well‑being in your health, lifestyle, and workplace.

So, join us and you’ll become part of our ever‑growing global family.

Who we are

Join Crowne Plaza one of the largest and best loved premium hotel brands in the world. With more than 420 hotels in diverse locations globally Crowne Plaza is the perfect base to connect on business, pleasure or a blend of both. We've thoughtfully designed our spaces to encourage, support and celebrate great connections. We're also big on meetings and events, a trusted and valued partner for connecting both domestic and global groups alike.

Our branded service style 'Dare to Connect' is crafted for connection. Designed for humans not nameless guests or colleagues. Still professional but touches guests on an emotional level. Where colleagues take their initiative and use their personality because they make a crucial difference in the guest's experience. The role of every colleague at Crowne Plaza is to create memorable emotional connections and the job of every leader is to create an environment where that can happen.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?