Hospitality Marketing Lead — Growth & Brand

InterContinental Hotels Group; Oman; On-site; OMR 25,000 - 42,000; Full time

Benefits offered by this job

Full uniform

Room discounts

Comprehensive training

Job summary

InterContinental Hotels Group (IHG) is seeking an Assistant Marketing Manager to support the development, execution, and optimization of marketing strategies. The role focuses on growing room and F&B revenue while maintaining brand standards across Crowne Plaza and IHG properties.

The ideal candidate will collaborate across departments, manage campaigns, analyze performance, and contribute to PR and events. English proficiency required, Arabic a plus.

Qualifications

• Bachelor’s degree in marketing, communications, business administration or hospitality management
• 2–4 years of marketing experience in hospitality or related field
• Proficiency with digital marketing tools and analytics
• Strong copywriting and editing skills
• Creative, proactive and detail‑oriented
• Excellent communication in English (Arabic a plus)

Responsibilities

• Assist in developing annual and quarterly marketing plans aligned with hotel objectives
• Help manage and monitor the marketing budget and ROI tracking
• Support forecasting of marketing campaign outcomes
• Oversee the hotel’s digital footprint including SEO/SEM and OTA listings
• Plan and execute social media strategies and content calendars
• Coordinate email marketing, display advertising and promotions
• Manage production of digital assets aligned with brand standards
• Launch campaigns to drive bookings across rooms, F&B, events; measure effectiveness
• Use analytics tools to monitor performance, draw insights, report, and optimize
• Prepare KPI reports for senior management and recommend improvements
• Develop PR strategies and maintain media relations
• Organize media visits and familiarization trips
• Ensure brand consistency across print and digital touchpoints
• Support seasonal promotions and collateral design
• Collaborate with agencies for campaigns and promotions
• Monitor market trends and competitor activity
• Communicate marketing campaigns to internal teams

Skills

Marketing strategy

Digital marketing

Campaign execution

SEO/SEM

Analytics

Cross-functional collaboration

Content creation

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Meta Ads

Email marketing tools

Job description

InterContinental Hotels Group (IHG) is seeking an Assistant Marketing Manager to support the development, execution, and optimization of marketing strategies. The role focuses on growing room and F&B revenue while maintaining brand standards across Crowne Plaza and IHG properties.

The ideal candidate will collaborate across departments, manage campaigns, analyze performance, and contribute to PR and events. English proficiency required, Arabic a plus.