SEO & AI Discovery Architect

Tourism Holdings Pty; Auckland; Hybrid; NZD 70,000 - 110,000; Full time

Job summary

thl is seeking a technically minded SEO & AI Search Specialist to own the foundations that help thl brands be found, understood, trusted and converted across search engines, AI platforms and digital customer journeys.

You’ll optimise crawlability, indexing, and structured data across New Zealand, Australia and North America, collaborating with Marketing and thl Digital to deliver scalable solutions in a fast-growing travel portfolio.

Qualifications

• Hands-on technical SEO experience including robots.txt, canonical tags, XML sitemaps.
• Understanding of how search engines and AI platforms crawl and interpret content.
• Experience implementing structured data and schema for products, FAQs, reviews, location-based content.
• Confidence using analytics and martech platforms.
• CMS experience; Kentico exposure useful.
• Knowledge of HTML, CSS and JavaScript; light scripting.
• Awareness of privacy, consent management, localisation and multi-region digital experiences.
• Collaborative, delivery-focused with strong communication.
• Curiosity about emerging technology in a fast-moving environment.

Responsibilities

• Improve crawlability, indexing, site structure, page speed and Core Web Vitals across the thl brand portfolio.
• Strengthen discoverability across search engines and AI platforms.
• Develop and maintain structured data and schema for vehicles, branches, FAQs, reviews, offers, availability, pricing, itineraries and other priority content.
• Maintain and optimise approved marketing tools, including analytics, tag management, SEO platforms, consent management and CMS configuration areas.
• Support accurate tracking through data layers, tags, server-side tracking and measurement frameworks.
• Create scalable content architecture, internal-linking approaches, landing-page templates, FAQ modules and conversion pathways.
• Monitor organic visibility, AI referral traffic, citations, crawl errors and booking-funnel performance.
• Evaluate emerging AI and marketing technologies and recommend opportunities that improve customer and business outcomes.
• Partner with Marketing and thl Digital to turn optimisation opportunities into governed, practical solutions.
• Work with thl Digital to identify and resolve barriers that prevent search engines and approved AI crawlers from accessing public content, including robots.txt, CDN and platform-level controls.

Skills

Technical SEO

Google Analytics

Google Tag Manager

Structured data

CMS experience

HTML/CSS/JS basics

Cross-functional collaboration

Tools

Google Tag Manager

Google Search Console

Robots.txt management

Job description

thl is seeking a technically minded SEO & AI Search Specialist to own the foundations that help thl brands be found, understood, trusted and converted across search engines, AI platforms and digital customer journeys.

You’ll optimise crawlability, indexing, and structured data across New Zealand, Australia and North America, collaborating with Marketing and thl Digital to deliver scalable solutions in a fast-growing travel portfolio.