Senior Marketing Manager — Integrated Campaigns & Growth

Letterboxd Limited; Auckland; On-site; NZD 120,000 - 170,000; Full time

Job summary

Letterboxd Limited is seeking a Senior Marketing Manager to plan and run integrated marketing campaigns. You’ll sit at the centre of our marketing work, coordinating strategy, creative, design, data science, product, content, social, CRM, partnerships and other teams to bring campaigns to life.

You’ll keep campaigns clear, organised and moving. You’ll spot gaps and dependencies early, ensure each campaign fits our strategy, and help deliver Letterboxd's wider brand activity.

Qualifications

• 5+ years in lifecycle, CRM, growth, campaign/member, partner marketing or a related field.
• Experience in entertainment, media, streaming, ecommerce, consumer tech or member-focused businesses.
• A track record of building and delivering global marketing strategies that drive acquisition, retention and engagement.

Responsibilities

• Own campaign planning and delivery from brief through launch and post-campaign analysis, connecting owned, earned and paid channels.
• Build timelines, milestones, deliverables and launch plans.
• Be the main point of contact for campaign status, priorities, decisions and next steps.
• Develop go-to-market plans with cross-functional teams and audience insights.

Skills

Lifecycle marketing

CRM

Growth marketing

Campaign management

Partner marketing

Job description

Letterboxd Limited is seeking a Senior Marketing Manager to plan and run integrated marketing campaigns. You’ll sit at the centre of our marketing work, coordinating strategy, creative, design, data science, product, content, social, CRM, partnerships and other teams to bring campaigns to life.

You’ll keep campaigns clear, organised and moving. You’ll spot gaps and dependencies early, ensure each campaign fits our strategy, and help deliver Letterboxd's wider brand activity.